Financial services success from Amazon DSP


  • Client: Leading insurance provider
  • Client objective: Increase car insurance quote requests
  • Success metric: Lowest cost per quote (CPQ)

Amazon media solution

  • Amazon Ads recommended Amazon DSP on desktop to deliver relevant ads programmatically to customers on owned-and-operated sites and across the web.
  • The campaign used Amazon audience segments across the Amazon DSP inventory – negotiated directly with premium publishers and available through leading ad exchanges.
  • Automotive audiences segments used observed behaviours from Amazon offerings including Amazon Garage with vehicle information.
  • Amazon Ads was able to expand the advertiser’s audience reach to similar in-market insurance shoppers through its modelling capabilities.

1) End of Campaign Report, Amazon Internal Data, Q2–Q3 2015, US
2) Client-reported benchmark
3) Car insurance bought online or offline, Amazon retail sites, ComScore Plan Metrics, July 2015


  • Amazon DSP outperformed client benchmarks by 3x with a $5.00 average cost per quote (CPQ)
  •, an Amazon site, was highly efficient with a $3.08 CPQ