Case study
Atom11 helps Gala reverse sales decline and achieve 200% growth through AI innovation
Using AI-powered analytics and Amazon Ads solutions, Partner Awards winner Atom11 helped Gala identify root causes of performance drops and implement insight-driven optimizations, leading to significant improvements in performance.
key insights
200%
Sales growth through AI-powered optimization
93%
Faster analysis time with automated diagnostics
37%
ROAS improvement through insight-driven decisions
The Amazon Ads Partner Awards celebrate ingenuity and innovation in digital advertising. The AI Innovation Award category recognizes partners who demonstrate how they used Amazon Ads AI capabilities to create innovative solutions that deliver enhanced productivity and improved advertising outcomes. Atom11 is the winner in this award for their AI-powered solution which helped Gala reverse a sales decline and achieve 200% growth.
Goals
Gala, a challenger brand in the home cleaning category, faced significant challenges with their spin mop products on the Amazon store. Despite increasing ad spend by 70%, they experienced a 29% decline in sales for their top spin mop products. They needed to quickly identify the root causes of this performance drop and implement effective solutions before losing further momentum. With continuous sales fluctuations, Gala contemplated the drastic step of deactivating these products entirely. They partnered with Amazon Ads partner Atom11 to find a solution that could not only identify problems quickly but also provide actionable insights for sustainable growth.
Approach
Atom11 developed an innovative solution combining their Ask AI sales fluctuation analyzer with the Amazon Ads API and Selling Partner API integration. This comprehensive approach analyzed over 15 different metrics, including cost per click, click-through rates, inventory levels, and pricing. The AI-powered tool revealed that performance issues stemmed from multiple factors rather than a single cause. Some products struggled with high cost-per-clicks and low click-through rates, while others faced challenges due to pricing issues. This layered analysis enabled Gala to move beyond reactive bid adjustments to implement strategic improvements across their catalog, creative assets, and media campaigns.
The strategy focused on creating a replicable, scalable system for monitoring and addressing performance fluctuations. The solution provided Gala with immediate visibility into performance changes and their root causes.
Krishna Bhatia, Ecommerce Manager, GalaAfter experiencing Atom11's Ask AI, it’s unimaginable for us to return to traditional, non-retail-aware ad analytics.
Results
Within the first three months, Gala reduced their diagnosis time by 93%, cutting analysis from 3 hours to just 15 minutes per product.1 This enabled faster decisions, leading to a 53% increase in spin mop category sales and a 75% improvement in click-through rates.2 The campaign also achieved a 37% improvement in return on ad spend.3 Over the long term, the results proved even more significant, with overall sales growing 200% and click-through rates increasing by 213%.4 These sustained improvements demonstrated the value of AI-powered optimization in creating scalable, long-term growth.
The success extended beyond metrics, fundamentally transforming how Gala approached their advertising strategy. The AI-powered system became an integral part of their daily operations, enabling them to maintain consistent growth while managing their advertising investments. This systematic approach to performance optimization not only reversed their initial sales decline but also established a foundation for sustainable success in the home cleaning category.
“After experiencing Atom11's Ask AI, it’s unimaginable for us to return to traditional, non-retail-aware ad analytics. The confidence that comes from retail-aware, AI-powered insights is unmatched. We know that we are not making symptomatic changes on our Amazon Ads when things go south. We’re proud to partner with Atom11 and be a part of their pioneering work in this space.” —Krishna Bhatia, Ecommerce Manager, Gala
Sources
1-4 Gala, India, 2024-2025.