Amazon DSP beats advertiser’s CPA goal by 59%

Client objective: Focusing on their residential service, the client’s goal was to drive consumer sign-ups for a service plan.

Success metric: Cost per action – evaluating action by site page (i.e. landing page, registration confirmation page, sign-up page and thank you page).

Using Amazon DSP, the agency was able to:

• Implement remarketing pixels across the client’s websites
• Leverage Amazon’s geo-targeting to reach audiences based on postal codes
• Create custom lookalike audience segments by placing a pixel on the advertiser’s order completion page and then leveraging Amazon’s modelling capabilities to expand the client’s audience reach of similar customers
• Reach Amazon customers at scale on both desktop and mobile, accessing unique supply on Amazon-owned and -operated websites and on third-party sites available through leading publishers and the largest exchanges
• Optimise targeting to drive campaign performance