terms and conditions

Redeem your promotional code for ad credits when you launch Sponsored Products*

How to earn your ad credits

Use your promotional code to earn ad credits when you launch Sponsored Products in new marketplaces where you have never advertised before. To receive your ad credits: log in to your Amazon Ads account, select the new marketplace where you have not advertised, enter your promo code, and launch your Sponsored Products campaign with no end date within 14 days. Offer valid for a limited time, or until maximum redemptions are reached.

*Review Terms and Conditions below and select your specific offer to view eligibility requirements and full program details.

About Sponsored Products

Sponsored Products helps you reach shoppers while they search for items like yours in the Amazon store and select premium apps and websites. Ads appear in high-visibility placements, with cost based only on shopper clicks. Create campaigns in minutes and adjust strategy based on clear performance insights.

Get started with your promotional code

Redeem your code:

  1. Log in to your advertising console or create an account if you're new
  2. Navigate to Billing > Promotions
  3. In the upper left corner of the promotions page, select from the country dropdown the marketplace where you are unlaunched on Sponsored Products
  4. Enter your promotional code in the Promo codes section
  5. After successful code redemption, your offer details will appear under Promotional offers
  6. If your promotional code is eligible for redemptions in more than one marketplace, repeat the same process in each marketplace where you are unlaunched on Sponsored Products.

Create your qualifying campaign:

  1. Once your code is verified, create your Sponsored Products campaign:
    • Select products to advertise
    • Choose your keywords and bids
    • Set your daily budget
    • Select "no end date" for your campaign
  2. Launch your campaign within 14 days of code verification
  3. Ad credits will be applied to your account within five days of launching your qualifying campaign
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Select your promotional offer to view the corresponding terms and conditions.

Terms and Conditions

Promo ID: V2051483642

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must launch their first Sponsored Products campaign in marketplaces where they have never advertised before ("New Marketplaces"). This Promotion is available in all Amazon Ads marketplaces, except where prohibited by law ("Eligible Marketplaces"), with participation limited to up to three New Marketplaces per Advertiser.
  2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit").
  3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in the New Marketplace using 'no end date' (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action, Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
  4. The Promotion runs until December 31, 2026, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
  5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
  6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  8. This Promotion is non-transferable, not for resale and not redeemable for cash.
  9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
  10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  11. The Advertiser's completion of the Qualifying Action(s) constitutes acceptance of these Terms and Conditions.

Terms and Conditions

Promo ID: V2066678251

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion - Authors (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Authors that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must launch their first Sponsored Products campaign in a marketplace where they have never advertised before ("New Marketplace"). This Promotion is available in all Amazon Ads marketplaces where Authors are eligible to advertise, except where prohibited by law ("Eligible Marketplaces").
  2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit"). Each Advertiser can redeem one Promotional Code per global Amazon advertiser account ID.
  3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in the New Marketplace using “no end date” (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action, Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
  4. The Promotion runs until March 31, 2026, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
  5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
  6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  8. This Promotion is non-transferable, not for resale and not redeemable for cash.
  9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
  10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  11. The Advertiser's completion of the Qualifying Action constitutes acceptance of these Terms and Conditions.

Terms and Conditions

Promo ID: V2111921861

The following terms and conditions apply to the Sponsored Products Global Launch Promo Code Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must launch their first Sponsored Products campaign in marketplaces where they have never advertised before ("New Marketplaces"). This Promotion is available in all Amazon Ads marketplaces, except where prohibited by law ("Eligible Marketplaces").
  2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. The Promotional Code is redeemable in any New Marketplaces where the Advertiser is unlaunched on Sponsored Products. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit").
  3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in any New Marketplace where the code was redeemed using “no end date” (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action(s), Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
  4. The Promotion runs until December 31, 2026, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
  5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
  6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  8. This Promotion is non-transferable, not for resale and not redeemable for cash.
  9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
  10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  11. The Advertiser's completion of the Qualifying Action(s) constitutes acceptance of these Terms and Conditions.