terms and conditions

Launch a Sponsored Products campaign for your recommended new product to earn ad credits*

Sign in to your account to launch your Sponsored Products campaign

Promote your newly listed product to help increase its visibility and spark early customer interest. Launch a Sponsored Products campaign with the product recommended in your promotion marketing communication to earn ad credits*

ion of dollar currency sign with a click cursor beside it

Boost your sales potential by launching a Sponsored Products campaign for your high-potential product.* To earn credits, launch a Sponsored Products campaign for the recommended product in your promotion marketing communication, or add the recommended product to an existing Sponsored Products campaign.

*Review full Terms and Conditions below.

Here's how to get started:

1

Sign in to your account for the eligible country

2

Click "Create campaign" and select Sponsored Products

3

Select the product recommended in your promotion marketing communication. (Or, you can add this product to an existing campaign)

4

Launch your Sponsored Products campaign

Sign in to get started

FAQs:

How do advertising promotions work?

Advertising promotions on Amazon Ads typically follow this process:

  • Notification: Eligible advertisers receive a communication with the promotion offer and related terms and conditions.
  • Qualifying actions: Advertisers must complete specific actions and, in some cases, spend a certain amount on advertising within a specified time frame to receive the ad credits.
  • Credit award: Advertisers automatically receive credits by the date outlined in offer terms.
  • Credit usage: Credits apply to eligible advertising campaigns as billing statement deductions.
  • Credit expiration: Unused credits expire 30 days after the award date.
When will I receive my ad credits?

Credits are typically awarded within 14 days of meeting offer requirements. For spend-based offers, credits appear within 14 days of the expiration date in the Offer Progress card on the Promotions page.

How can I check my ad credits?

You can view your ad credits in two ways:

  • Advertising console: Check credit balance and reward history under Administration > Billing > Promotions
  • Email: Receive notifications about new credits or upcoming expirations

Note: Check credit balances regularly as notifications are not sent when credits are depleted.

What advertising costs can credits cover?

Credits cover costs when:

  • Credits are active in your account
  • Campaign spend stays within credit amount
  • Billing is properly set up

You’ll be charged when:

  • Credits aren't active yet or have expired
  • Campaign spend exceeds credit amount
  • Advertising product is ineligible for credit consumption
Where do ad credits appear on my invoice?

Ad credits appear under the "Promotions" section of your invoice. If credits are missing, verify:

  • Correct completion of qualifying actions
  • Actions completed during the promotional period
  • Credit application date in offer terms

Sponsored Products New ASIN Adoption Promotion (the “Promotion”) Terms and Conditions

Promotion ID: P212184926

  1. The Promotion is available only to Sellers that are individually invited by Amazon Ads to participate, and are eligible to advertise for sponsored ads (“Advertisers”).
  2. Advertisers must create and launch a Sponsored Products campaign with the suggested product in the marketing communication, or add that suggested product to an existing Sponsored Products campaign, by the end date as defined in the marketing communication, defined as the Promotional Period (the "Qualifying Action"). Advertisers are responsible for all charges, including taxes if any, made during the Promotion Period. Advertisers may pause or suspend campaigns at any time during the Promotional Period.
  3. Advertisers that successfully complete the Qualifying Action, will receive a single advertising ad credit within 14 business days (the “Ad Credit”). The Ad Credit is valid for 30 days, and can be used to purchase additional sponsored ads. The Ad Credit is available to one advertising ID in one Eligible Marketplace.
  4. The Ad Credit will be in the same currency as the Advertiser’s account and subject to currency fluctuations. Any currency conversions will be done at Amazon’s sole discretion.
  5. Advertisers will not receive notice once the Ads Credits expire or are depleted.
  6. Advertisers must keep a valid payment method for advertising fees on file and maintain an advertising account in good standing with Amazon Ads subject to the terms of the Amazon Advertising Agreement.
  7. This Promotion is non-transferable, not for resale and not redeemable for cash.
  8. Amazon Ads reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  9. Amazon Ads reserves the right to void the Promotion in cases of fraud, mistake, failure to satisfy any terms or if the Promotion is prohibited by law.
  10. The Advertiser’s completion of the Qualifying Actions constitutes Advertiser’s acceptance of these Terms and Conditions.