Amazon Ads Educators

Advertising pros share tips and best practices

Who are Amazon Ads Educators?

Learn from your peers how to build successful sponsored ads campaigns. Our growing community of Amazon Ads Educators will share their expertise and advice with new content updated frequently. Connect with these advertisers through live webinars, videos, blog posts and in our forum to help you on your advertising journey.

Content you can relate to

These Amazon Ads Educators can help you, whether you’re just starting out or looking to grow your brand.

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Keyword strategies for authors running Amazon Ads

How best-selling author Bryan Cohen uses keywords on Amazon Ads to help readers discover his books

Three tips to help improve your Amazon Ads ROI

Mandeep Kaur shares her top recommendations for optimizing your Amazon Ads strategy.

Audit your own PPC spend to optimise growth

Lucas Kwiatkowski shares how to optimise your Amazon Ads PPC campaign for profitability and growth.

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New book advertising opportunities from Amazon Ads

A how-to guide from Bryan Cohen on promoting your traditionally published books for the first time.

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How a gym mishap turned into a thriving brand

See how Angel Johnson created ICONI, a fast-growing small business on Amazon.

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Recommendations for authors in the self-publishing community

Listen to author Bryan Cohen share his guide to peak period optimisations.

Three ways to start getting sales on Amazon

Farida Bayoumi shares ways to improve exposure and drive purchase of your product.

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How to launch your first book marketing campaign

Discover five tips from Bryan Cohen to help authors launch their first successful book marketing campaign with Amazon Ads.

Meet our Amazon Ads Educators

Angel Johnson

Angel Johnson is the CEO and Founder of ICONI, a motivational activewear line. She empowers others through her philanthropy and her brand’s positive message.

Angel’s top tip:

“Use the Seller University resources and courses to maximise your performance on the Amazon store.”

Bryan Cohen

Bryan Cohen is an author, a podcaster, and a teacher who runs the 5-Day Author Ad Profit Challenge*, an online event that has helped thousands of self-published authors navigate Amazon Ads.

Bryan’s top tip:

“If the numbers say that something you're doing leads to profit, it’s a great idea to double down.”

Farida Bayoumi

Farida decided to quit her desk job and give herself a year to run her own business. Starting off with just $3,000, today she and her husband are earning high returns and enjoying the freedom of working independently and helping others.

Farida’s top tip:

“I think micro-influencers are one of the most overlooked methods of marketing for new and emerging online retail businesses.”

Lucas Kwiatkowski

Lucas Kwiatkowski created Nomadz to educate big and small sellers, using hands-on management to scale brands past the $10 million-a-year milestone.

Lucas’s top tip:

“Know when you're overspending and use Sponsored Products Exact match keywords as the majority of your ad spend, to keep margins healthy.”

Mandeep Kaur

Mandeep is a full-time Amazon FBA seller based in Vancouver, BC, with an extensive background in adult education and marketing. Mandeep leveraged Amazon FBA to scale her business in order to be able to quit her full-time job in 2020. She enjoys all aspects of running her business including brand management, PPC and sharing Amazon FBA tips with her TikTok followers.

Mandeep’s top tip:

“When starting to use keywords on Amazon Ads, it’s important to focus on building a base of the keywords you should convert and do well on, that clearly describe your product. I personally love starting with phrase match.”

FAQs

Who are Amazon Ads Educators?

Amazon Ads Educators are experienced advertisers who’ve been successful on Amazon. They’ve built their own online communities, helping other advertisers succeed by sharing tips they’ve learned along the way. There will continually be new Amazon Ads Educators joining and sharing their expertise, too. This programme is a benefits driven collaboration between Amazon Ads and our Educators.

How can Amazon Ads Educators help?

Amazon Ads Educators will share their top advertising tips, best practices and industry insights via educational videos, live webinars, and “ask me anything” conversations in our forum. Consider applying their advice to your sponsored ads campaigns.

Where can I find updates from Amazon Ads Educators?

This page will feature the latest content from Amazon Ads Educators, including upcoming events and their educational videos on the learning console. You can also follow Amazon Ads Educators on social media.

Even more insights on advertising

Dive into guides and explainers that teach you how to build brand strategies, measure performance and engage customers.

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What is CPC (cost per click)? How PPC advertising works

Guides

Increase engagement to your Store with video

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An introduction to budget rules

Guides

A complete resource list for product-first advertising

*The 5-Day Author Ad Profit Challenge is not in any way sponsored or otherwise endorsed by Amazon.com, Inc., Amazon Ads LLC or any of their, owners, officers, directors, shareholders, employees, affiliates or subsidiaries in any way.