Creative solutions

Production and editing services

Elevate your creatives across video, audio, and beyond

Our in-house creative production and editing services offer hands-on assistance across video, audio, and more for a wide range of budgets.

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Unlock new ad products, full-funnel activations, and innovative creative formats

Expert production and design services are available across a range of formats and placements, including video, audio, Fire TV, and more. These ensure advertisers have the assets needed to leverage any of Amazon’s innovative ad products.

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Improve creative performance and relevancy

Production and editing services incorporate first and third-party insights when building creative to deliver a final product that is relevant for your audience and helps achieve your marketing goals.

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Ad policy compliance and creative excellence

No matter the format, Amazon’s production and editing services ensure the creative will adhere to all applicable ad policy guidelines and best practices for a seamless campaign launch.

How do production and editing services work?

Once you request creative services through our contact form we will reach out to learn more about your campaigns and creative needs. Based on your inputs we will connect you with the most suited creative team who will then help you get started by introducing available incentive or fee-based options through in-house or partner services.

+2.5X

Audio ad campaigns that used Audio Ads Creative Studios services for script writing and production delivered +2.5x greater lift in brand favorability.1

38%

Streaming TV ad campaigns that leveraged Amazon Ads video creative services, saw an average increase of 38% in branded search. 2

Solutions

Featured solutions

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Video production and editing

Your one-stop-shop for Amazon video ads production and editing

Video creative services offer incentive and cost-effective video production and editing services to bring Amazon Ads video campaigns to life and grow your brand with customers. Examples of services include video creative strategy and conceptualization, support with edits for format adjustments, and enhancements for advertisers who don't have the resources or ability to complete edits in self-service tools.

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Audio production

Audio ad design and development made easy

Amazon’s Audio Ads production services help advertisers ideate and produce immersive audio brand experiences with a team of experts that include creative directors, copywriters, and producers. Leveraging first-party signals and insights, our creative team can help drive higher engagement and delight customers with innovative solutions such as Interactive Audio Ads (IAA) and Branded Experience with Alexa (BEA).

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Ad design creation and optimization

Produce effective creatives that drive customer engagement

We design fit-for-purpose campaign creatives at speed and scale, ready for publishing across all formats. Our service is tailored to customer needs. We can provide creative conceptualization as needed or produce creatives based on an existing concept.

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Creative services examples

How a small-business drone brand creates Streaming TV videos

Discover how Amazon Ads helped emerging drone brand Holy Stone develop tailored video creative to showcase their product value with Streaming TV ads.

Char-Broil increases branded search rate with Streaming TV ads

To reach new audiences, electric-grill brand Char-Broil turned to the Amazon Ads video incentive production to create a Streaming TV campaign.

Paramount+ launches Alexa quiz for TV show launch

Find out how Paramount+ drove higher ad recall and awareness for their crime thriller, The Chemistry of Death, with an interactive Branded Experience with Alexa.

Frequently asked
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Why are production and editing services important?

Production and editing services enable brands to use advertising opportunities that they had previously considered out of reach. For example, if brands don’t have video or audio creative, production services can help cover the gap. If they have video assets from social media content, editing services can help adjust them for Amazon placements.

How much does it cost to use production and editing services?

Production and editing services fit wide budget ranges tailored to project scope. Brands can explore self-service creative tools free of charge, or use in-house creative services either as added value with a qualifying campaign or as a fee-based service. Brands can also explore the Amazon Ads partner directory with Amazon-certified agencies and tool providers to find a third-party creative partner.

Sources

  1. 1 Kantar & Amazon Brand Lift Benchmarks Study, 2022.
  2. 2 Amazon Internal Data, 2023.