Takeover strategy

Creative effectiveness

Upgrade your creative and launch campaigns seamlessly

Elevate your creatives and launch campaigns smoothly with our creative effectiveness and onboarding solutions.

Improve creative performance

Help boost your campaign performance with effective creative using insights, best practices, and visual examples to inform experimentation and production tailored to your vertical, KPIs, seasons and location.

Efficient campaign launches

We help you launch successful campaigns with time-bound creative onboarding support available for your first Amazon DSP campaigns and on-demand support for creative revisions.

2022 display campaigns receiving 1:1 support with creative effectiveness showed increased performance across the board, ranging from average 17.6% to 84.7% increases across KPIs such as CTR, DPVR and ROAS.1

Featured solutions

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Creative insights

Insights to help tailor creative for your marketing objectives

Advertisers can select most relevant insights based on their locale, KPI and ad product. Each insight includes data on the average performance lift seen from different creative elements, as well as application tips and visual examples to ensure ease of adoption.

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Creative effectiveness support

Creative experts offering personalised brand support

Eligible advertisers and agencies can receive education and insights from creative experts to maximise creative performance of brands across Amazon.

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Creative onboarding

Get help to launch your first campaign smoothly

Self service advertisers can receive formal creative onboarding from a dedicated creative and ad policy expert during their first self-service campaign for Amazon DSP Display or Video. This service includes creative education on policies and best practices to ensure a seamless launch out of the gate.

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On-demand support

Instant support for creative review and revision

Self-service advertisers using Amazon DSP or Amazon Ads console can request ad-hoc support ahead of moderation submission to receive targeted on-demand creative reviews and edits, helping achieve smooth creative revisions.


1 Amazon internal, WW, Jan 2023. Please note results do vary by campaign and are based on multiple factors that impact performance.