What’s new with sponsored ads and Stores: July 2020

7 August 2020

By Nick Barton
Product Marketing Programme Manager

We’ve introduced new features in the advertising console to help you engage customers and manage your campaigns more easily. Here’s a round-up of updates we’ve rolled out in July 2020.

Sponsored Brands Store spotlight in the US

Sponsored Brands now allows you to feature Store pages in your creatives, helping shoppers to discover the different product categories available within your Store more easily. You can showcase up to three Store pages in your Sponsored Brands campaign, and you can customise the headline along with the page image and label.

Ad placement for Sponsored Brands

Sponsored Display product targeting for vendors in the US and CA

Sponsored Display (beta) product targeting is now available for vendors and sellers in the US and CA. With product targeting, you can promote product discovery with ads that reach shoppers who are actively browsing for similar or complementary products and categories on Amazon. You also have access to more campaign controls and reporting metrics to make your performance advertising strategy work more efficiently. Product-targeted ads may appear alongside product detail pages, customer reviews, shopping results pages or under the featured offer.

To learn more, read our blogs on the US and CA releases or by taking a course in our learning console.

Billing dashboard within manager account on the Amazon Ads console

Advertisers and agencies can view a consolidated list of billing actions on the billing and payments page for all linked accounts within manager account. Using the billing dashboard, you can view payment status, amount due and unpaid invoices for all accounts. The dashboard also allows you to export all unpaid invoice details (marketplace, account name, company name, invoice due date, amount outstanding, etc.) in a CSV file for all accounts. If you don’t already have a manager account, create a new one that represents the entirety of your business.

Learn more in our getting started guide.

Measure Sponsored Products campaign performance with Kindle Edition Normalised Pages Read

To help our authors better measure the impact that ads are having on their Kindle eBooks enrolled in Kindle Unlimited or Kindle Owners’ Lending Library, we’ve added Kindle Edition Normalised Pages (KENP) Read to your performance dashboard. KENP Read is the estimated number of normalised pages attributed to your Sponsored Products campaigns from customers who borrow your book from Kindle Unlimited or Kindle Owners’ Lending Library.

KENP Read is automatically enabled and requires no action from you to view, with data reported as of 15 July 2020.

Check out our Help page for more info.