What’s new with sponsored ads and Stores: January 2020

3 MARCH 2020

By Nick Barton
Product Marketing Programme Manager

We’ve been hard at work improving our sponsored ads and stores offerings, and have introduced new products and features over the last month to help you engage customers and more easily manage your campaigns. In case you missed it, here’s a round-up of product releases and feature updates.

General enhancements

Introducing sponsored ads and stores in the United Arab Emirates

Sponsored ads and stores are now available in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors, enabling you to deliver results based on your marketing objectives and business needs. Visit our blog to learn more.

Sponsored Products and Sponsored Brands

Redesign of payment settings for vendors and sellers

To simplify the experience of managing payment and billing settings, we’ve recently redesigned the sponsored ads payment settings page in the advertising console for vendors, and in Seller Central for sellers, worldwide.* As part of this redesign, we’ve separated payment method from billing details, reducing the need to re-enter information when you update your payment method. And you can now add more than one email address for billing statements.


Shoppable collection images

With shoppable images, you can inspire customers with rich lifestyle images that feature your products in different settings or in collections with complementary products in your portfolio. You can choose to make any of the products in the image shoppable, enabling customers to click on the featured products to see basic information, such as name, price, customer ratings and Prime availability. They can also add the product to their basket or navigate to the product detail page. This allows shoppers to move from inspiration to purchase in just a few clicks. Visit our blog to learn more.

*Functionality for vendors in France coming later this year.