What’s new for advertisers with streaming TV: New festive content, news on Fire TV and Fire tablet, and more

10 December 2019 | By Jackie Zhou, Product Marketing Manager

With fresh festive season content on IMDb TV* and a re-imagined news experience on Fire TV, advertisers can reach highly engaged viewers with more inventory than ever before.

Fresh content from IMDb TV, including festive favourites

We continue to invest in brand-safe content every month and grow our exclusive ad inventory so that you can tell your brand story to millions of viewers wherever and whenever they're watching IMDb TV content.

This Christmas, presents are arriving early for viewers, with new content to watch over the festive period. Classic festive titles like Christmas in Wonderland, Finding Mrs. Claus and A Country Christmas Story will get everyone in the Christmas spirit. Plus, new films like The Adventures of Tintin and Max 2: White House Hero are great options for a movie night with the entire family.

In December, film fans can also watch IMDb TV exclusive movie titles like Patriots Day with Mark Wahlberg and Southpaw starring Jake Gyllenhaal and Rachel McAdams. Along with new titles, viewers can revisit award-winning favourites like La La Land and Gravity, which are all available for free. TV binge watchers can catch up on series like Nikita and The Outpost, both newly available on IMDb TV.

Experience the News app on Fire TV and Fire tablet

The News app on Fire TV and Fire tablet is a re-imagined news experience that is free and customisable, making it easy for viewers to watch news content from multiple providers in a single destination. Fire TV and Fire tablet owners will see the app appear in their home screen, enabling them to instantly view a wide range of on-demand, ad-supported live news content.

What does this mean for you? You can reach Fire device owners on mobile and in the living room with ads on live news content. Simply turn on the News genre in your campaigns or ask your account manager for more information.

We’re excited to keep giving you even more ways to tell your brand story with Amazon. If you have questions about how Amazon Ads can help you build your brand, reach out to your account executive or visit our site to learn more.

*IMDb TV is now known as Freevee.