Registration opens for unBoxed 2022, where Amazon Ads will announce new solutions to help marketers reach and engage audiences
2 June 2022 | Jareen Imam, Sr. Content and Editorial Manager
Challenges such as supply chain disruptions and increasing channel fragmentation are adding complexity to marketers’ roles. Additionally, changes in media and technology, such as the deprecation of the third-party cookie, are impacting the future of the advertising industry. In the middle of all this change, many marketers are looking for better ways to connect, engage and help audiences throughout their customer journey.
At Amazon Ads’ annual unBoxed conference, which is returning in-person 25–27 October at New York City’s Jacob Javits Center, we’ll announce new solutions to help both big and small brands connect with customers, grow their business, and prepare for the future.
“Brands are looking for new ways to reach and engage audiences at scale, and we’re continually inventing on their behalf. At unBoxed 2022, we will debut products that help brands navigate the changing advertising industry and create meaningful connections with audiences.”
– Alan Moss, Amazon Ads’ Vice President of Global Ads Sales.
Right now, marketers are trying to achieve results amidst a rapidly evolving ad tech landscape that’s changing how advertising is planned, measured and optimised. At Amazon Ads, we’re building with the future in mind by prioritizing technology that helps serve customers.
“There are many ways to provide customers with relevant advertising,” said Keerat Sharma, Director of Amazon Marketing Cloud (AMC) and adtech solutions. “Advances in data science and machine learning are helping us be more effective and efficient in creating relevant ad experiences.”
At unBoxed 2022, we’ll show how we’re using machine learning to shape and scale advertising solutions that are flexible and effective for marketers.
Beyond our latest solutions, we’re also bringing fresh insights from industry leaders, training and certification classes, engaging breakouts sessions, interactive demos, after-hours events and an exclusive musical performance.
The conference is open to businesses of all sizes and is accessible to marketers of every level of expertise. By attending in person, you’ll be able to experience all the excitement that unBoxed has to offer. Conference-goers can also watch virtually by livestreaming our keynote sessions and accessing our on-demand content after the event.
Be the first to know about our latest solutions by registering today.