Ready to create your first Amazon ad? Get started with these four steps

26 February 2018 | By Dora Wang, Content Marketing Manager

So, you’ve decided to take your brand to the next level and create your first Amazon ad. Advertising on Amazon can be a powerful tool in your selling strategy as a seller or vendor, working to increase your product visibility, build your brand audience and drive sales on Amazon.

To help maximise your success, it’s important to start advertising at the right time with the right preparation. Well, you’ve come to the right place. We have guides for new vendors and sellers who are considering creating their first Amazon ad. These guides will help you determine when you’re ready to start promoting your products, and how you can fully realise the benefits.

Here’s a preview of your first four steps:

1. Check eligibility

Before you get started creating your first Amazon ad, you’ll need to ensure that you meet all of the eligibility requirements. You must have an active professional seller or vendor account, and have products in one or more of the eligible categories. If you’re a vendor, you must be active in Vendor Central, Vendor Express, Advantage Central or Kindle Direct Publishing.

If you’re a seller, you must have an active professional seller account, be able to deliver to all US addresses if you’re advertising on or all CA addresses if you’re advertising on, and have products in one or more of the eligible categories.

2. Determine what products you want to advertise

As you’re getting ready to create your first Amazon ad, be sure to carefully consider which products you want to advertise. Choose products that can help you accomplish your goals. Make sure to consider product pricing and availability because your ad won’t display if the products aren’t winning the Featured Offer or are out of stock.

3. Audit your retail pages

When shoppers click your Amazon ad, don’t forget that it will take them to your product detail page. It’s important to have these product detail pages filled out with everything shoppers will need to make buying decisions. Check your product detail pages. Do they have…

  • Accurate, descriptive titles?
  • High-quality images?
  • Relevant and useful product information?
  • At least five bullet points?

The primary destination for shoppers who click on your ad will be your product detail page, and a strong product detail page helps convert clicks into sales.

4. Get started with Sponsored Products

You have multiple options for advertising on Amazon, including Sponsored Products and Sponsored Brands. We recommend starting out with Sponsored Products to best set yourself up for success.

Sponsored Products let you promote individual listings to shoppers as they’re searching and browsing items to buy. Key benefits include:

  • Ads are targeted to keywords.
  • Ads appear within search results and on product detail pages, across desktop and mobile. You only pay when your ad is clicked.
  • You choose how much you’re willing to spend.

We recommend launching multiple Sponsored Products campaigns that use a combination of automatic and manual targeting. This approach lets you discover keywords that are generating clicks and sales and optimise spend.

Want to know how to set up your first ad campaign? There are a few ways you can give your campaign a leg up from the start. Our guides will walk you step-by-step through the process.