Sponsored Products receives MRC accreditation

19 April 2022 | By Rahul Uppal and Nicole Kocherov

Sponsored Products helps Amazon selling partners increase their product discoverability and drive sales in our store through a simple, self-service advertising offering. Sponsored Products is a cost-per-click (CPC) advertising solution designed to help advertisers’ with their marketing goals through automated support for campaign creation and targeting, bid optimisation and more. With Sponsored Products, our advertisers can launch their ad campaigns in minutes right from their product listing.

As part of our commitment to providing our advertisers with transparency and control over their marketing spend, we recently completed an independent audit of our clicks measurement and reporting methodology by the Media Rating Council (MRC) for Sponsored Products.

We are pleased to share that MRC has accredited Sponsored Products’ click metrics inclusive of sophisticated invalid traffic filtration for placements throughout Amazon’s store. MRC accredits advertising services for which they’ve validated compliance with click-reporting industry standards.

Created in the 1960s, MRC is a non-profit organisation that establishes minimum standards for media and advertising measurement, and administers an accreditation process to verify compliance with those standards. MRC leverages independent CPA auditors that are engaged by MRC to audit measurement service providers on MRC’s behalf. Once accredited, measurement services must undergo annual audits in order to maintain accreditation.

“It’s a privilege to work with advertisers who share our passion for enhancing customers’ shopping and discovery experiences in our store, and we work hard to provide them with tools, services and metrics that maximise their ability to grow their businesses. We thank MRC and look forward to working with them on maintaining the high bar that resulted in this accreditation,” said Muthu Muthukrishnan, Vice President of Sponsored Products, Amazon Ads.

“We commend Amazon Ads for earning MRC accreditation for its SIVT-filtered display and search clicks metrics in its Sponsored Products offering,” commented George W. Ivie, Executive Director and CEO of the MRC. “To earn MRC accreditation, a service needs to demonstrate a commitment to valid and transparent measurement, as Amazon Ads has here. We look forward to continuing our work together as the scope of our auditing of Amazon’s advertising measurement products expands over the coming months.”

Learn more about Sponsored Products here.