An easier way to get started on sponsored ads

23 February 2017

Vendors now have a little more help getting started with sponsored ads.

Our new feature, sponsored ads step-by-step guidance, walks users through the process of creating an ad campaign. For vendors looking for extra assistance, this interactive guide offers more of a “hands-on” feel than traditional help content. At each step of the ad creation process, users will be provided with recommendations without having to ask.

Amazon Marketing Services home page

Here’s what vendors can expect out of this new feature:

  • Easy opt-in: This step-by-step experience starts as soon as a user logs in. Simply click “Guide me” to be guided through a campaign for Sponsored Products, Sponsored Brands (formerly Headline Search Ads) or Product Display Ads.* It’s easy to turn off the instruction at any time for advertisers to progress on their own, and it can be reactivated by using the light bulb icon in the top right corner of the screen.
  • Recommendations at each step: Step-by-step guidance offers advice throughout the campaign creation process, so that first-timers can get suggestions as they start out – and advertisers of all experience levels can learn best practices.
  • Centralised resources: The help section has expanded into a resource centre that includes additional tutorials and recordings of previous webinars and is accessible via the light bulb icon.
  • Extra tips: Additional information pops up when hovering over the question mark icons, letting users learn more about how to get the most out of sponsored ads.

The advice provided in step-by-step guidance was developed by our product experts and includes learnings from the actual experiences of other vendors. The development of this resource is part of our ongoing dedication to make advertising approachable, straightforward and effective.

Any vendors who might have found the advertising console (formerly Amazon Marketing Services) intimidating before should find this updated version easier to tackle.

Try out step-by-step guidance today by creating an ad campaign with the advertising console.

*Product Display Ads audience and product targeting features are now accessed within Sponsored Display.