Provide customers with an added benefit for selecting your card product this festive season
17 September 2020
By Nadine Viegas
Senior Vertical Marketer
1-Click ordering places Amazon customers’ orders automatically so that they can skip the shopping basket, simplifying their shopping experience.
When customers select “Buy now with 1-Click” on any product page, their order will be automatically placed using the billing and delivery information associated with their 1-Click settings. This not only enables faster checkout, but automatically puts all 1-Click purchases onto the card that they’ve chosen.
With 1-Click advertising promotions, financial services companies can offer customers an added benefit for selecting their brand’s card as their 1-Click payment method.
How do 1-Click promotions work?
Through Amazon Ads’ 1-Click promotions, financial services brands can help increase their card usage on Amazon by offering shoppers a promotion (e.g. $10 off at Amazon) for choosing their bank’s card as their 1-Click payment method. Customers see an immediate benefit in the form of a promotional offer and advertisers have seen both a short-term and long-term impact on card usage. In the three months following 1-Click campaigns, more than two thirds of selected cards remain the main payment method.1 In addition, the simplicity of checkout on a single card can increase spend on that card by up to 3.4 times.2
Maximise impact with a pre-event strategy
By enabling 1-Click, customers browsing during shopping events such as Prime Day can seamlessly shop the volume of deals available on Amazon. Advertisers have also seen success from implementing a 1-Click promotion in the months leading up to Amazon shopping peaks such as Prime Day, Black Friday and Cyber Monday.
Last year, a banking advertiser worked with Amazon Ads to implement a two-pronged strategy around Prime Day. They used Amazon’s shopping insights to reach and engage new audiences and a 1-Click promotion to encourage card usage among these shoppers prior to Prime Day. As a result, the advertiser saw both aggregated 1-Click usage and average year-on-year usage exceed campaign goals by 25%.3
As you think about your festive season marketing strategy, consider planning a 1-Click promotion as early as two to three months out to ensure availability leading in to holiday peaks.
For more information on 1-Click promotions and Amazon Ads’ custom solutions, reach out to your Amazon Ads team or contact us to get started.
Learn more about financial services marketing.
1Amazon internal, based on an analysis of 10 1-Click campaigns, 2017–2019, US
2Amazon Ads, internal-based analysis comparing aggregated spend on Amazon on a specific default payment method over one year, 2019, US
3Amazon Ads, internal, 2019, US