Discover two interactive ad solutions that enable you to reach audiences in engaging ways

28 October 2021

With so many screens and an endless stream of information drawing the attention of consumers, it can sometimes be challenging for brands to stand out. Interactive ads, however, can help brands connect more effectively with their audiences by inviting them to actively engage with an ad in an immersive way.

Amazon Ads is providing brands with more options to transform their campaigns so that they reach audiences directly and intentionally. At unBoxed 2021, which was held 26 October through to 27 October, we dove deep into two interactive ad solutions, that are in limited beta, that can help brands increase their audience engagement.

Engage audiences as they stream their favourite shows with Interactive Video Ads (beta)

As audiences spend time at home streaming TV shows, they can use their voice or remote to shop without disrupting their entertainment experience. With Interactive Video Ads, audiences can add a product to their cart, learn more about it or even buy it, all while watching their favourite content on the IMDb TV app on Fire TV. If audiences want to learn more about a brand or product, they can request product details via email or by scanning a QR code on the screen to visit a brand’s landing page.

And for brands, Interactive Video Ads empower millions of viewers to actively engage with their ads.

Turn listening into an active experience with Interactive Audio Ads

Advertisers can also engage audiences as they’re listening to music during screen-free moments with Interactive Audio Ads. These audio ads use the power of voice technology to help audiences connect with brands.

Brands can run a 10- to 30-second audio ad on Amazon Music’s ad-supported tier, and include voice calls-to-action so customers can engage with that ad if they are interested. After hearing an Interactive Audio Ad while listening to Amazon Music’s ad-supported tier on an Alexa-enabled device, customers can simply ask Alexa to “Remind me”, “Send me more information” or “Add to basket” – Alexa will know which product is featured in the ad, and add that item to the cart or set the relevant reminder. This is currently in a limited beta for US advertisers.

By creating a seamless way to connect, Interactive Audio Ads make it easier and even more natural for audiences to engage with audio ads via their voice when they want to.

This is only the beginning of Amazon Ads' innovation with interactivity, and we will continue to evolve the experience over time based on customer and advertiser feedback.

Register now to watch all of the unBoxed sessions, and follow our full coverage to learn more about our new advertising and marketing tools and dig into the main ideas discussed at Amazon Ads’ annual conference.