New courses and certifications from Amazon Ads

29 August 2022 | Jeannie Gjersee, Sr. Marketing Programme Manager

The Amazon Ads learning console is a free, comprehensive digital learning destination for advertisers and marketers. We launched the learning console to enable global advertisers to learn how to best use and become certified in Amazon Ads products, services and specific topics. The learning console offers courses, certifications, boot camps, on-demand webinars and videos.

You can take individual courses or watch short videos to quickly learn new skills on the learning console, or you can dive deep into a topic by completing learning paths. Learning paths are comprised of multiple modules that allow you to gain expertise and become certified in specific topics. Individuals can validate their knowledge and demonstrate achievements by sharing certification badges with colleagues, clients and their social network. We continue to grow our catalogue of certifications and courses to support advertisers’ needs.

quoteUpI thought that the content was current and kept with overall strategy. I know that continual education is always a need and this is a great learning format.quoteDown
Learning console user from Smark Consulting

Four things for you to know about the learning console and Amazon Ads Certifications

1) It’s designed for all experience levels

New advertisers will learn simple tips for choosing keywords, setting budgets that meet their needs, and launching successful ad campaigns, while more experienced advertisers can find advanced tactics to help optimise their performance and spend. While searching for activities, the topics filter has three difficulty options to choose from including beginner, intermediate and advanced. You will also receive course recommendations to support you as you explore.

2) It fits your schedule

You can take individual courses and watch videos to quickly learn new skills, or you can complete learning paths and boot camps on your own schedule from a desktop or mobile device. If you leave a course, we will save your progress and you can resume where you left off.

3) You can earn certifications

In the “Get certified” section of the learning console, we offer certifications that allow you to validate your proficiency in specific topics. If you pass a certification assessment, you will earn a digital Amazon Ads Certification badge for that topic. If you don’t pass, don’t worry! You can retake the assessment after 24 hours, which gives you time to review the optional course material and your assessment summary results to see which topics to revisit. We currently offer the following certifications:

    This certification will test your knowledge in sponsored ads with a focus on retail readiness, strategy and campaign optimisation.

    This certification will validate your proficiency in Amazon retail as it relates to your advertising strategy including optimising for retail readiness, navigating Seller Central and Vendor Central, and planning with retail insights and analytic tools.

    Topics in the Amazon DSP certification include Amazon DSP audience solutions, supply quality, campaign setup, supply, ad policy and campaign performance and optimization.

    Amazon DSP Advanced is our newest certification and it’s best suited for advertisers who already completed the original Amazon DSP certification. Topics include bid strategies, pixels, audiences, third-party integrations, private marketplace deals, attribution and bulksheets.

    This certification tests an individual’s technical proficiency in Amazon Ad Server including campaign management, working with the Amazon Ad Server Tag Manager and campaign metrics and digital analytics.

    This certification will test your proficiency in the livestreaming service’s advertising products and solutions. It’s best suited for advertisers who manage Twitch campaigns through Premium Media Products, Native Site Integration, Brand Partnerships, Studio and Sponsorships

4) You can highlight your achievements

Once you have successfully passed an Amazon Ads Certification assessment, you can find your completion badge in your learning console profile. You can share them with your employer and through social networks, such as LinkedIn.