Mobile shopping trends:
The power of programmatic
Connect to consumers in moments that matter
Consumers are spending more and more time on their mobile devices, and this is inherently fuelling the growth in mobile commerce. Mobile has changed the way people shop. Consumers are using their mobile devices to not only buy products and services but also research, read reviews and use vouchers. Amazon is a key contributor to the growth in mobile commerce, with more product searches starting on Amazon.1
How can you as a marketer tap into mobile shopping trends to engage people throughout the customer journey? Take a look at the infographic below to learn more about how people shop on mobile devices, and how the Amazon DSP effectively connects brands with shoppers across screens.
1 Source: Bloomreach, “State of Amazon 2016”, September 2016