16 February 2021 | By Abbas Fazalbhoy, Sr Product marketing manager
When it comes to video advertising, it is important to use compelling creative that brings your brand story to life and resonates with your audiences. To help you achieve this, we are pleased to announce the launch of video creative builder, a free tool that allows you to quickly and easily create eye-catching video ads or enhance existing creative assets. Combined with Amazon DSP’s capabilities, video creative builder can help you reach the right customers at the right time, with the right message.
Video creative builder makes it easy to build eye-catching video ads, without the need for existing video creative assets. The process is quick, easy, free and does not require any prior production resources and design expertise.
Video creative builder offers several ready-to-use customisable templates, so you can go straight from static imagery to a robust video ad without requiring prior production resources or design expertise. If you already have video creative, this tool makes it easier for you to overlay text or Amazon co-branding, such as logos. Video creative builder also supports square-shaped video ads that are commonly used on social media, which means that you do not need to worry about editing the orientation of the ad to match a new format.
Once you have built or enhanced your creative assets, you can easily and frequently edit these videos to add current star ratings, new products and features, or timely promotion updates. Even if your brand does not sell on Amazon, we provide the templates that can help deliver your message with your brand objective in mind.
In a recent study, 84% of customers said that the experience a brand provides is as important to them as the products and services that it offers.1 With Amazon Advertising, you can elevate your brand experience by leveraging our exclusive audiences and first-party insights to deliver relevant video ads to audiences who are likely to be interested in your brand.
We have found that creating cohesive customer experiences by adding video ads to display-only campaigns improves results. On average, campaigns combining both formats record a 320% increase in detail page views and a 150% increase in purchase rate compared to display-only campaigns.2
Amazon DSP can help you better understand how customers are discovering brands, researching, connecting and finally purchasing across different touchpoints. Awareness metrics, such as brand lift, and consideration metrics, such as click-through rate, help you measure engagement for your brand. For brands that sell on Amazon, we also offer additional metrics, such as detail page view rate and purchase rate, to help you determine how your ad has inspired action for your audiences.
With these tools, you can optimise campaign performance by simultaneously testing various creatives and calls to action to learn which variants resonate best with customers.
It is easy to get started with video ads thanks to Video creative builder. Contact your Amazon Advertising executive for more information.
1 State of the connected customer report, Salesforce Research, Dec 2019
2 Amazon internal campaign data, Sep 2020