Introducing a new video series featuring ad campaign best practices

Today, we’re announcing a new series of short educational videos to help advertisers quickly learn how to optimise their search advertising campaigns (also known as sponsored ads).

The series includes six videos designed to help advertisers understand how to improve ad performance, reach more customers and increase sales on Amazon.

Each video covers a different topic with step-by-step instructions for evaluating past performance and identifying opportunities for improvement, including how to:

• Increase click-through rates (CTR)
• Improve advertising cost of sales (ACOS)
• Boost impressions
• Optimise keyword match types
• Set strategic keyword bids
• Leverage automatic targeting to optimise manual Sponsored Products campaigns

Watch the videos below on how to increase CTR for vendors and sellers, and then check out the full series to get started optimising your campaigns today.

For vendors with advertising console accounts, watch on our YouTube Channel.

For Seller Central accounts, watch in Seller University under Sponsored Products (sign-in required).