How Samsung uses Amazon Stores to boost sales

28 May 2019 | By Bobby Agarwal, Sr. Product Marketing Manager

Amazon customers can discover and learn more about brands and their product selection through Stores. By enabling brands to create a rich, dedicated shopping experience on Amazon that engages customers; brands can improve that experience over time through metrics around traffic, engagement and sales. Many brands have done this during key promotional periods for their business to drive traffic and boost sales.

Samsung has optimised its Store to better engage customers by educating shoppers about the latest technologies and key differentiating features of Samsung’s products. By facilitating product discovery, Samsung is able to use its Store to launch new products, suggest product pairings and serve as a landing destination for campaigns during key shopping periods like Prime Day, Black Friday and Cyber Monday.

“The Samsung Store provides shoppers on Amazon a branded destination that highlights Samsung’s innovative technologies, product pairings, portfolio breadth, and design, and that drives traffic, orders, and sales across their product categories during key promotional periods,” says Tyler Speer, Director of Strategic Accounts at the agency Channel Bakers. Speer manages the Samsung Store on behalf of the agency.

During key promotional periods in 2018, Samsung saw that, on average, visitor traffic to its Store increased by more than 2x, and sales per Store visitor increased by 7x.

Consider the following best practices for Stores to inspire, educate and help shoppers discover your brand and product selection.

The Samsung Store on Amazon

Have a strategy for your Store that highlights your products and tells your brand story

  • Be consistent with your Store’s messaging, tone and visual identity.
  • Use rich and engaging content to showcase brand differentiators.
  • Design your Store’s navigation with purpose so that shoppers can easily explore and discover. Consider product collections based on themes, lifestyles or categories.

Drive traffic to your Store

  • Use ads on Amazon, such as Sponsored Brands or display ads, to engage shoppers in various stages of their shopping journey.
  • Engage in marketing activities outside of Amazon – such as email, social media and advertising campaigns – to direct customers to your Store.
  • Use products or images from your Store in your ad creative. Campaigns are more successful in driving sales when they’re relevant, and when the landing destination matches the customer’s expectations when they click the ad. If your campaign is targeting keywords related to products found on a specific page of your Store, link directly to that page rather than to your Store’s homepage.
quoteUpThe Samsung Store provides shoppers on Amazon a branded destination that highlights Samsung’s innovative technologies, product pairings, portfolio breadth and design, and that drives traffic, orders and sales across their product categories during key promotional periods.quoteDown
– Tyler Speer, Director of Strategic Accounts, Channel Bakers

Learn more about how your Store can help build brand awareness with online courses in the learning console. These courses provide end-to-end instruction to help set up your Store for success, including best practices for design and navigation and optimisation tips. First, register or sign in to the learning console, then search “leveraging Stores”, or navigate to the Stores topic under Browse.