Sellers have a new opportunity for brand advertising with Amazon Ads
Amazon shopping results are an important source for brand discovery and engagement. For brands looking to optimise their brand strategy, Sponsored Brands is an important part of this holistic marketing approach. Sponsored Brands is available to all Amazon sellers who are enrolled in Amazon Brand Registry. They do more than just help shoppers find and buy your individual products – you can use shopping results to establish a visible and consistent presence to not only help drive sales but also grow awareness and stay top of mind.
Sponsored Brands are high-impact, cost-per-click ads that appear at the top of shopping results on Amazon. Ads are served to shoppers based on their shopping queries, ensuring that your brand connects with a relevant audience.
How Sponsored Brands benefit your brand
Sponsored Brands help you grow brand awareness and sales in three ways:
3. Customisable creative: Feature up to three products within your ad to drive awareness across your brand portfolio. Control your brand message by choosing the headline as well as imagery for your ad. When shoppers click on your ad, they’re taken to a custom landing page to view a curated collection of your products that can span multiple categories.
How to create your Sponsored Brands ad
For brands enrolled in Amazon Brand Registry, building ads is achieved in four simple steps: