Once you’ve learned your genre and discovered the relevant keywords, you’re ready to create some ads. But how many ads do you actually create?
Through our experience with 50,000 authors taking our 5-Day Author Ad Profit Challenge, we’ve found that most genre fiction authors are able to find 500 to 1,000 relevant keywords per week. While you can fit all of those words into a single ad, we’ve found that putting 100 to 150 keywords in each ad tends to make the ads easier to sort and the keywords easier to keep track of. This means that 500 to 1,000 relevant keywords could fit in five to 10 new Sponsored Product campaigns per week.
In our initial research, we don’t know which book titles, author names, and browse terms are the best fit for our book. By casting a wider net through running ads with new keywords each and every week, we’re able to see what works best. Once we know the most relevant terms, we can try to leverage this insight by looking for keywords related to our most successful targets and ads.
All research and ad creation tasks take time, but if it takes weeks, months, and potentially even years to write a book, then it’s worth putting in the effort to help readers discover your books on Amazon.com. We hope that learning more about your genre also pays off in the long run as you better understand what readers want.
Thank you for reading this post. You can learn more about keyword research and advertising in general at our quarterly 5-Day Author Ad Profit Challenge. These free learning events feature dozens of support team members, live and pre-recorded video training, and a whole lot more.