Five new Stores features to engage shoppers and make updates easier
14 JANUARY 2020
By Bobby Agarwal, Senior Product Marketing Manager
and Harjot Grewal, Product Manager
Stores are at the heart of your brand experience on Amazon. Stores are free, dedicated destinations on Amazon where you can use curated content and multimedia assets to tell your brand story and display your selection to shoppers.
We've released new features that help you showcase your brand and products with richer, more engaging content experiences. We’ve also made it easier for you to update your Store, so you can keep it fresh for returning customers.
Let's take a look at the new features.
1. Shoppable collection images
With shoppable images, you can inspire customers with rich lifestyle images that feature your products in different settings or in collections with complementary products in your portfolio. You can choose to make any of the products in the image shoppable, enabling customers to click on the featured products to see basic information, such as name, price, customer ratings and Prime availability. They can also add the product to their basket or navigate to the product detail page. This allows shoppers to move from inspiration to purchase in just a few clicks.
2. Images with text
You now have the choice of adding text overlays to images. This capability enables you to add descriptive text to images – with customisable location, size, alignment and colour – to better describe products or selections that you want to showcase. Text on images can also improve the Store’s search engine optimisation (SEO), which may increase traffic to the Store from third-party search engines.
3. Bulk and out-of-stock product management
Instead of uploading products individually, you can now upload products in bulk to your product grids and featured-deals tiles. You can also opt to automatically hide any products that are out of stock, optimising the shopping experience for customers and making it easier and quicker to keep your Store up to date.
4. Stores scheduling
To make it easier to manage your Store, you can now publish updates at scheduled dates and times, allowing you to plan ahead and align your Store's publishing schedule with new releases, seasonal changes and brand updates. When you submit your updated Store for publishing, you can request a date and time for the changes to go live to customers.
5. New links to Stores
We’ve launched a new way for Amazon shoppers to discover relevant Stores. In addition to the products featured on the simple landing page of your Sponsored Brands ads, we’ll now add your brand logo at the bottom of the page, which customers can click to go to your Store. We're also experimenting with other ways for shoppers to discover your Store on Amazon. For this reason, it is important that you upload a brand logo in the Store builder (if you haven’t already) and keep it up to date.
Use these new features to help make your Store an even better experience for customers. If you haven’t created a Store yet, visit our site to learn more.