Four basics to boost your product launch with sponsored ads
1. Define the goals for your launch
2. Get your product detail pages ready for advertising
3. Choose your advertising solutions2
If you want to help grow your sales even faster, take a look at which self-service ad solutions are available to you. Bear in mind that not all ad products may fit the goals of your product launch, so focus on the tactics that will be most meaningful for your brand and product.
These keyword- or product-targeted ads help relevant shoppers discover your new product as they’re browsing shopping results and product detail pages.
Help shoppers discover your new product within the context of your brand and product portfolio with keyword- or product-targeted ads that feature your logo, a customised headline and a collection of your products containing your new listing.
To help reach audiences wherever they are in their purchasing journey and introduce them to your new product, use these high-visibility display ads, which can appear on and off Amazon and target by interest, category or product.
Build your Store3 page
4. Measure the success of your launch and make campaign improvements
After your product launches and your campaigns have been running for at least two weeks, review your advertising reports to understand your performance. Depending on the goals you set earlier, look at your generated sales, new-to-brand metrics, return on advertising spend (ROAS) or other insights to help optimise your campaigns.
Want to learn more? Explore our guide on using sponsored ads to connect your new product with interested shoppers throughout their buying journey.
1 Amazon internal data, 2019
2 Products, features, placements and targeting tactics may not be available in all countries and to all advertisers.
3 Sellers already selling on Amazon in the country where they wish to advertise can create a Store at no additional cost. Otherwise, selling fees apply.