Sponsored Products
Your products.
Their next great find.
Help customers find your products by quickly creating ads that appear in related shopping results and product pages.
What are Sponsored Products?
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Create with ease
Sponsored Products generates ads from your product listings and offers automatic targeting so you can start advertising with no experience necessary.
Control your costs
Sponsored ads are cost-per-click (CPC), so you only pay when customers click your ads. Choose how much to bid per click and set your own budget.
Track your success
Use sales and performance metrics to measure the direct impact of your ads on your business.
Recommended Sponsored Products courses and certifications
Course
The sponsored ads boot camp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this boot camp, we’ll teach you how to set up campaigns to match your goals, analyze performance data, and implement best practices to improve performance.
Certification – Beginner
Insights
+50% increase in units ordered
ASINs saw an average weekly +50% lift in units ordered within the first year after launching a Sponsored Products campaign.1
+30% increase in glance views
ASINs saw an average weekly +30% lift in glance views within the first year after launching a Sponsored Products campaign.2
55X increase in impressions
Adding three or more bullet points to your product page and advertising with Sponsored Products can help you increase impressions by 55X.3
93X more unit sales
Adding A+ content to your detail page and advertising with Sponsored Products can help generate up to 93X more unit sales.4
Sponsored Products resources
Get started with Sponsored Products
1
Set your campaign duration (or set no end date for an always-on campaign) and budget.
2
Decide which keywords or products to target or select automatic targeting to let Amazon match your ads to relevant search terms and products.
3
Choose the products you want to advertise, set your bid and launch your campaign.
FAQs
Your ads may be displayed at the top of, alongside or within shopping results and on product pages, on desktop and mobile. Ads are shown to shoppers based on relevant keywords or products.
With CPC ads such as Sponsored Products, you bid the maximum amount that you’re willing to pay when a shopper clicks on an ad for your product. The more competitive your bid, the more likely your ad is to be displayed when it matches a customer’s shopping query.
At this time, adult products, used products, refurbished products and products in closed categories are not eligible for advertising. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Brands and Sponsored Products.
The Featured Offer is the offer displayed on a product detail page with an Add to Cart button. A key feature of the Amazon website is that multiple sellers can offer the same product, so you may be one of many sellers who are considered for the Featured Offer placement. Amazon uses performance-based criteria to determine your Featured Offer eligibility and placement status.
We provide a range of tools and reports to help you optimize campaign performance and measure success. Once you have launched your campaign, you can generate reports that provide insight on sales and performance of advertised products or targets, how different ad placements are performing and more. Use these advertising analytics to identify successful tactics for your business and to help optimize your campaigns.
Sources:
1, 2 Amazon internal data, WW, 2021
3 Compared to products that did not take this action over the same period. Amazon internal data, US and UK, all product lines, January – July 2020
4 Compared to products that did not take this action over the same period. Amazon internal data, US and UK, all product lines, January - July 2020
