Sponsored Products

Your products.
Their next great find.

Help customers find your products by quickly creating ads that appear in related shopping results and product pages.

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What are Sponsored Products?

Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.

Sponsored Products ad example of Jack and Jill sunscreen brand

Create with ease

Sponsored Products generates ads from your product listings and offers automatic targeting so you can start advertising with no experience necessary.

cost-per-click example showing a $0.97 bid

Control your costs

Sponsored ads are cost-per-click (CPC), so you only pay when customers click your ads. Choose how much to bid per click and set your own budget.

Mobile Sponsored Brands example of Jack and Jill sunscreen brand

Track your success

Use sales and performance metrics to measure the direct impact of your ads on your business.

Insights

Two-line bar graph that is increasing upward

+40% increase in units ordered

ASINs saw an average weekly +40% lift in units ordered within the first year after launching a Sponsored Products campaign.1

A circular graph that is increasing

+54% increase in glance views

ASINs saw an average weekly +54% lift in glance views within the first year after launching a Sponsored Products campaign.2

55X

55X increase in impressions

Adding three or more bullet points to your product page and advertising with Sponsored Products can help you increase impressions by 55X.3

93X

93X more unit sales

Adding A+ content to your detail page and advertising with Sponsored Products can help generate up to 93X more unit sales.4

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Course

The sponsored ads boot camp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this boot camp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement best practices to improve performance.

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Get started with Sponsored Products

1

Set your campaign duration (or set no end date for an always-on campaign) and budget.

2

Decide which keywords or products to target or select automatic targeting to let Amazon match your ads to relevant search terms and products.

3

Choose the products you want to advertise, set your bid and launch your campaign.

Sponsored Products resources

FAQs

Who can use Sponsored Products?

Sponsored Products are available for professional sellers, vendors, book vendors, Kindle Direct Publishing (KDP) authors and agencies. Products must be in one or more eligible categories and be eligible for the Featured Offer in order to advertise.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG
Where will my Sponsored Products ads appear?

Your ads may be displayed at the top of, alongside or within shopping results and on product pages, on desktop and mobile. Ads are shown to shoppers based on relevant keywords or products.

How much do Sponsored Products ads cost?

With CPC ads such as Sponsored Products, you bid the maximum amount that you’re willing to pay when a shopper clicks on an ad for your product. The more competitive your bid, the more likely your ad is to be displayed when it matches a customer’s shopping query.

What products are eligible for Sponsored Products?

At this time, adult products, used products, refurbished products and products in closed categories are not eligible for advertising. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Brands and Sponsored Products.

What is the Featured Offer?

The Featured Offer is the offer displayed on a product detail page with an Add to Cart button. A key feature of the Amazon website is that multiple sellers can offer the same product, so you may be one of many sellers who are considered for the Featured Offer placement. Amazon uses performance-based criteria to determine your Featured Offer eligibility and placement status.

What results can I expect from Sponsored Products?

We provide a range of tools and reports to help you optimize campaign performance and measure success. Once you have launched your campaign, you can generate reports that provide insight on sales and performance of advertised products or targets, how different ad placements are performing and more. Use these advertising analytics to identify successful tactics for your business and to help optimize your campaigns.

Sources:

1 Amazon internal data, WW, 2019
2 Amazon internal data, WW, 2019
3 Compared to products that did not take this action over the same period. Amazon internal data, US and UK, all product lines, January – July 2020
4 Compared to products that did not take this action over the same period. Amazon internal data, US and UK, all product lines, January - July 2020