What is Sizmek Ad Suite?
Sizmek Ad Suite is a global, multi-channel ad server used to create, distribute, customize, measure and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities and Media Rating Council-accredited measurement.
Why use Sizmek Ad Suite
Sizmek Ad Suite gives customers creative control to engage audiences with relevant, impactful ads while centralizing cross-channel insights to aid in campaign optimization.
Access creative tools for all skill levels
Empower creative teams to build ads using the tools that work best for them, and support dynamic creative concepts for any screen. For times when creative resources are limited, ads can easily be adapted for new formats or refreshed using our self-service creative capabilities.
Distribute campaigns with ease
Launch campaigns quickly while maintaining control over the campaign management process and third-party integrations. As the exclusive third-party ad server to support ad serving and measurement of Amazon custom audiences, Sizmek Ad Suite increases creative flexibility and expands reporting insights.
Increase creative relevance
Embrace continuous, always-on messaging that combines branding and direct-response elements across all parts of the purchase funnel for more relevant, informative and high-impact ad experiences. Sizmek Ad Suite brings scale and efficiency to creative production, audience segmentation and ad operations.
Maintain ownership and control of advertising campaign data
Sizmek Ad Suite enables customers to maintain ownership of their advertising campaign data and gain valuable insights with certain MRC-accredited metrics for campaign optimization and media planning.
Optimize for your audience
Bring together the scale of dynamic creatives with the depth and breadth of full campaign metrics to optimize creatives in real time. Use consumer journey and creative performance insights to inform longer-term adjustments to media and creative strategies.
Local support and service
Sizmek Ad Suite offers a customer service team dedicated to helping customers around the clock, operating across the globe and offering in-depth local media industry experience. We believe that no two customers operate the same way, and our team works with each advertiser to help make better decisions and achieve greater results with customized solutions.
How advertisers can use Sizmek Ad Suite
Sizmek Ad Suite gives customers creative control to engage audiences with relevant, impactful ads while centralizing cross-channel insights to aid in campaign optimization.
Creative tools and services
We provide the ability to create ads directly in Sizmek Ad Suite or in the development environment of your choice. Alternatively, leverage Sizmek Ad Suite’s team of design and development professionals when resources are limited.
Multichannel ad serving and tag management
Sizmek Ad Suite is the hub for creating, managing and serving display and video campaigns across desktop, mobile and connected TV. The measurement of conversions and on-site engagement, as well as the configuration of third-party pixels, can be managed directly within Sizmek Ad Suite.
The power of dynamic creative optimization (DCO)
Sizmek Ad Suite enables advertisers
to combine their own library of creative assets with their own first-party data to create thousands of customized ads across all channels to deliver the most relevant message at the best possible moment.
Advanced reporting capabilities
Easily monitor delivery and campaign performance with flexible, customized reporting for your team and clients. You can also gain insights for a full-funnel approach to advertising by looking at the impact of your advertising on both brand and performance, as well as getting help with understanding the consumer journey by using path-to-conversion reports or self-service raw data feeds.
Better together
Advertisers who buy media through Amazon DSP can reach and measure effectiveness of their campaigns across all audience types. Sizmek Ad Suite provides advertisers with greater control and flexibility over creative strategies and a simplified campaign management process when reaching audiences.
Through Sizmek Ad Suite’s integration with Amazon Attribution, advertisers in the US, Canada, UK, France, Germany, Italy and Spain can gain access to aggregated reporting and audience insights that show sales and conversion metrics on and off Amazon.
A unique view of campaign data
Visual Analytics is a campaign visualization dashboard in Sizmek Ad Suite that enables advertisers to view essential campaign metrics for delivery, viewability, video and interactions. Compare the performance of multiple campaigns in the context of a single advertiser, or get a macro-level view across all of your accounts and advertisers.
How to get started with Sizmek Ad Suite
To learn more about Sizmek Ad Suite, get in touch with our sales team.
FAQs
Sizmek Ad Suite’s DCO solution provides you with the ability to create thousands of ads, all customized to your specific audiences based on a variety of real-time signals. Any aspect of an ad can be dynamic, and driven by external inputs or configured manually. Dynamic creative ads have multiple options for controlling optimization, and offer version-level reporting and version-level control.
We provide high-impact ad experiences on a variety of screens by offering adaptive and responsive ad units, and auto-transcoding for optimal video quality.
Sizmek Ad Suite is certified for measurement and reporting of clicks, and of display, video and rich media-served advertising impressions within desktop, mobile web and mobile in-application environments (excluding CTV/OTT environments); display and video viewable impressions and related metrics (desktop only); unique (adjusted) ad impressions and average frequency metrics (desktop only); and the detection of general invalid traffic.