Posts (beta)

Posts is a new way to help drive brand and product discovery and consideration with curated lifestyle imagery in a shoppable feed on Amazon.

Why use Posts?

Currently in beta, Posts delivers your brand story to relevant shoppers as they browse your categories on Amazon. Shoppers can click through Posts to explore your brand’s feed, and discover product pages directly from your feed. Click through from your brand’s feed to your product pages. Posts appear on the Amazon mobile shopping app (iOS and Android) and on mobile web.


Share inspiring brand content

Reach in-market shoppers with imagery that highlights your brand story and values to inspire them to browse your content.

User tapping on mobile device

Educate and drive product discovery

Use lifestyle imagery to educate shoppers about different ways to use your products and encourage them to discover more of your offerings in your Store.

Hand holding heart

Post your content for free

Posts is an opportunity to share your brand content on Amazon at no cost, as often as you'd like. Posts appear on Amazon in your brand’s feed, on detail pages, in feeds for related products and in category-based feeds.

Who can use Posts?

Posts is available for sellers who are registered in Amazon Brand Registry, vendors and agencies representing vendors. You do not need to advertise on Amazon to start using Posts, but you must sell products on Amazon. Amazon DSP customers can also create Posts but must have an advertising console account in addition to their Amazon DSP account.

Countries where Posts is available

North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP
  • SG

How advertisers can use Posts

With Posts, you can provide a new way for Amazon shoppers to discover your brand or help your existing customers to see your brand in a new way. By leading with lifestyle imagery, you can educate and inspire shoppers to explore your brand’s feed and keep them coming back.

Posts is a great way to maintain a consistent brand presence on Amazon. Posts generally focus on product and lifestyle content. To get started quickly, consider repurposing imagery that your brand has previously shared on social media.

There is no limit to how often you can post. We recommend adding to your content often, with the same frequency you do on social media to drive discovery and consideration among relevant audiences.

Skip Hop Posts Brandfeed

How to create Posts


Visit and sign in using your advertising console or Seller Central credentials.


Create your profile by verifying your brand name and uploading your brand’s logo.


Start creating posts by uploading images, writing captions and tagging related products.


How do I choose where my Posts will be displayed?

There is no need for you to specify where your Posts will be displayed. Our systems will automatically place your Posts in feeds and on detail pages, based on relevance and customer engagement.

What is a feed?

A feed is a custom line-up of your brand’s shoppable Posts. Customers can click through from your brand’s feed to product detail pages.

How can I measure the performance of my Posts?

You can review metrics for viewable impressions, engagement and engagement rates for each of your Posts on

Can I grant my social media team permission to publish Posts for my brand?

Yes, you can grant permissions to new users from the User Management section of the advertising console (for vendors) or by selecting View & Edit for Posts in the Manage Permissions section of Seller Central (for sellers).

What are the rules for Posts content?

Visit our Posts creative acceptance policies to view requirements for Posts content.

What does beta mean?

A product that is in beta has been released for public use but may not yet include all features and functionality. When using a product in beta, you may find that the way the product looks or functions can change as additional features are released.

I tried to navigate to Posts and it didn’t work. What can I do to get started?

Posts is available to vendors and sellers (enrolled in Amazon Brand Registry in the US only), so please check to see whether your brand’s Store is associated with your brand’s advertising console (vendor) or Seller Central (seller) account.

If you receive a message that your brand’s byline on detail pages is not linked to your Store, please contact your Amazon Advertising account executive.