Currently in beta, Posts delivers your brand story to relevant shoppers as they browse your categories on Amazon. Shoppers can click through Posts to explore your brand’s feed, and discover product pages directly from your feed. Click through from your brand’s feed to your product pages. Posts appear on the Amazon mobile shopping app (iOS and Android) and on mobile web.
There is no need for you to specify where your Posts will be displayed. Our systems will automatically place your Posts in feeds and on detail pages, based on relevance and customer engagement.
A feed is a custom line-up of your brand’s shoppable Posts. Customers can click through from your brand’s feed to product detail pages.
Yes, you can grant permissions to new users from the User Management section of the advertising console (for vendors) or by selecting View & Edit for Posts in the Manage Permissions section of Seller Central (for sellers).
A product that is in beta has been released for public use but may not yet include all features and functionality. When using a product in beta, you may find that the way the product looks or functions can change as additional features are released.