Whether audiences are going through their morning routines, working from home, cooking in their kitchens or entertaining friends and family, we make it easy to connect with an audience of millions during those unique listening moments in the connected home and beyond.
Be part of their favourite streaming moments
Get your brand message heard with 10-to-30-second audio ads, which play periodically during breaks between the audio content they love.
Access quality inventory
Tell your brand story across exclusive first-party and premium third-party audio content, including Amazon Music ad-supported tier, Alexa News, Twitch and Amazon Publisher Direct.
Make noise on a growing channel
Reach audiences on Amazon Music ad-supported tier – the most popular streaming audio service on smart speakers with the most share of time spent listening.1 Our monthly unique audience grew by +95% year over year across our supply.2 That means our supply helps you achieve greater unique reach that ever before.3
Elevate your ad campaigns with the power of Alexa
Engage audiences with brand messaging they find relevant using just their voice, now with interactive audio ads. Listeners can simply reply aloud to Alexa call-to-actions to take actions – such as adding an item to their cart, requesting more info via email as well as a push notification through the companion app, or setting a reminder – without disrupting their streaming audio content.
Audio advertising insights
Smart speaker ownership has grown by +77% over the past two years.5
2.0X brand favourability
Amazon audio ads campaigns deliver higher +1.1X ad awareness, +2X favourability and +1.9X purchase intent compared to third-party benchmarks for audio in the industry.6
1.5X higher brand lift
Amazon audio ads that include an Alexa call-to-action are +1.5X more likely to generate statistically significant lift in at least one brand metric such as awareness, consideration, or purchase intent compared to Amazon standard audio ad creatives.7
Explore three insights from a new study by Amazon Ads and Wondery about how audio can impact the emotions and moods of audiences.
Get started with audio ads
From brainstorming all the way to execution, we want to make it easy for your brand to tell your story using audio ads. Connect with an Amazon Ads account executive to start building your audio ads strategy.
Already have an Amazon DSP account?
Amazon audio ads are non-skippable 10-to-30-second ads that play for listeners across first-party and third-party streaming audio services. On Alexa-enabled devices, Amazon Ads also offers interactive audio ads, which let listeners simply reply by voice to an Alexa call-to-action to take actions, such as adding an item to their cart, requesting more info via email as well as a push notification through the companion app, or setting a reminder – without disrupting their streaming audio content.
Advertisers can buy audio ads whether or not they sell products in the Amazon store. Audio ads require working with an Amazon Ads account executive, with a typical minimum budget of USD $50,000. We offer both managed-service and self-service buying capabilities, which allow advertisers any necessary control and flexibility. Contact your account executive for more information. Ads are sold on a CPM (cost-per-thousand impressions) basis.
Your brand messaging will be heard during ad breaks across premium audio content, including exclusive first-party Amazon Music ad-supported tier, Twitch, News and third-party Amazon Publisher Direct (APD). They surface across desktop, mobile, tablet, and connected TV environments, but the majority are delivered on Alexa-enabled devices. Take a look at the some industry-specific examples here.
Reporting includes impressions, average impression frequency, cumulative campaign reach, audio start, audio complete, effective cost per audio complete (eCPAC) and more.
1 Edison Share of Ear, US, Q3 2021
2 Amazon internal data, US, Q1 2021 vs. Q2 2022
3 Amazon internal data, US, Q2 2022
4 Edison Share of Ear, US, Q1 2022, 2019 vs. 2021
5MRI Simmons Cord Evolution Study, Winter 2020 vs Winter 2022, USA 18+
6 Kantar Research, US, 2020-21
7 3P Kantar Research, 2021, US