Amazon Advertising campaigns drive 2.8x higher in-store sales lift compared to the benchmark for all online publishers.3 Amazon Advertising's products help drive brand outcomes such as favourability and purchase intent.
What is brand advertising?
Brand advertising allows you to generate brand awareness, expand your reach, and make your brand name and story more recognizable to customers. You might also describe it as building your brand or brand equity, or increasing brand favourability or purchase intent.
Make advertising part of your brand strategy
Brand advertising is key to building trust and emotional connections with consumers, which is vital for any brand, no matter what industry you are in. Building your brand means growing your audience and advertising share of voice in your category.
How Amazon Advertising can help build your brand
Amazon Advertising can make your brand campaigns work harder and be more effective at achieving brand goals. Cross-media brand campaigns that included Amazon Advertising were found to be 41% more effective for driving brand awareness and 34% more effective for driving purchase intent than cross-media campaigns that did not include Amazon Advertising.1
1 Kantar cross-channel brand norms, 2016–2020, WW.
Grow your reach
Amazon Advertising reaches 96% of all US adults aged 25–54 every month.2 Our ad products reach shoppers at all stages of the marketing lifecycle, both on and off Amazon, to amplify your brand message.
2 Comscore Media Metrix, March 2020, US.
Break through
Our brand advertising solutions reach audiences across a variety of channels. Make your brand stand out in shoppers' minds by telling an integrated brand story through media ranging from over-the-top (OTT) video ads on Fire TV, to audio ads on Alexa-enabled devices, to on-box ads.
Measure business impact
Demonstrate the connection between brand impact and business outcomes by combining our first-party metrics with third-party reporting to provide a comprehensive view of brand campaign effectiveness. We work with over a dozen measurement partners and offer more than 350 first-party metrics to help your brand measure success.
Recommended products for brand advertising
Learn about some of the solutions Amazon Advertising offers to help you establish your brand and achieve your brand awareness goals.
![{"blocks":[{"key":"8t1mp","text":"Over-the-top streaming video","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons/OTT.png){kind=icon}
Video ads
Use OTT (over-the-top), in-stream and out-stream video ads to share your brand message to unique and relevant audiences at scale across Amazon-exclusive sites like IMDb, devices like Fire TV and across the web.
Learn More![{"blocks":[{"key":"80ahg","text":"Sponsored Display ad placement on desktop and mobile","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons/display-desktop-mobile.png){kind=icon}
Display ads
With Amazon DSP or Sponsored Display, you can create display ad campaigns to reach relevant audiences both on and off Amazon.
Learn More![{"blocks":[{"key":"d2sge","text":"Speaker streaming audio","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/icons/Streaming_audio.png){kind=icon}
Audio ads
Create audio ads to share your brand message to listeners of Amazon Music's free ad-supported tier across Alexa-enabled devices, including Echo and Fire TV, as well as on mobile and desktop.
Learn More![{"blocks":[{"key":"6h5rb","text":"Users behind a cog wheel","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}}],"entityMap":{}}](https://m.media-amazon.com/images/G/01/AdProductsWebsite/long-term-assets/icons/Managed_services.png){kind=icon}
Custom advertising solutions
Work directly with Amazon to develop custom advertising experiences featuring unique placements such as on-box advertising and home page takeovers.
Learn MoreGetting started
Learn how Amazon Advertising can increase the efficacy of your brand advertising campaigns. Register or contact your Amazon Advertising account executive to get started.
Brand advertising resources
Case study
Amazon Advertising features SC Johnson’s new sustainable product
Learn how SC Johnson worked with Amazon to support the launch of its Windex 100% ocean plastic bottle.
Case study
Healthy snacking pioneers grow brand with Amazon Advertising
Learn how an organic chickpea puff brand used sponsored ads, Stores, display ads and video ads on Amazon DSP to drive awareness, consideration and conversion.
Case study
How Quest Nutrition reached unique and relevant audiences at scale with OTT
See how Quest Nutrition reached unique and relevant audiences at scale with Amazon Advertising OTT (over-the-top) video ads.
Blog
New studies connect Amazon Advertising to positive brand outcomes
These outcomes exceed industry averages and can help drive awareness and brand engagement.
FAQs
How can Amazon Advertising help increase the return on my brand advertising?
With hundreds of millions of products offered worldwide, Amazon is a leading destination where consumers come to learn about products. Our brand advertising solutions can help you move shoppers from awareness to brand engagement by reaching them when they are in the mindset to buy. For example, Amazon mobile campaigns generate 450% more purchase intent lift than the industry average.4
3 Oracle Data Cloud norms, 2017–2019, US.
4 Kantar cross-channel brand norms, 2018–2020, WW.