Challenges facing the telecom industry
vMVPD customers consider an average of 2.5 services before signing up, with 95% enrolling in a free trial before committing.8 With more options available than ever before, brands may want to consider new ways to help drive loyalty after trial periods end.
Insights for telecom marketers
30% of vMVPD customers who shop in Amazon’s store visit daily.10
65% of vMVPD customers would be open to switching to a standard cable or satellite service.11
Amazon shoppers are 40% more likely than the average adult to play video games.12
60% of college students say they spend more time on Amazon than other online sources when looking to purchase a smartphone. 95% say the service plan is important to their decision.13