Consumers are discovering more ways to experience travel and leisure with the of help online resources and streaming content. With the global hospitality industry expected to reach $5,297.78 billion in 2025 at a compounded annual growth rate of 6%, learn how your brand can stand out to customers.1
What is hospitality marketing?
Hospitality marketing helps advertisers in travel, restaurants and consumer services bring awareness and consideration of their products and services to consumers. Hospitality marketing strategies can play an important role in helping brands drive customer engagement and stay top-of-mind.
The hospitality industry today
There’s a renewed sense of adventure for consumers. This comes at a time when the hospitality industry is changing to meet consumers’ needs. Today, there are more consumers focused on not just going on adventures and seeking new experiences, but they are also thinking about the larger impact of their activities in areas like health, wellness and the environment.2 With these new considerations, consumers are re-imagining how they dine out, spend leisure time and travel as the world adapts to hybrid work models, explores sustainability travel options and considers plant-based meals.3
Hospitality marketing trends
Expected increase in bookings
There’s a 40% increase expected in gross bookings growth for global online travel agencies in 2022, which should bring volumes back to pre-pandemic levels.4
Adults are comfortable going out to eat
67% of US adults say they feel comfortable going out to eat at restaurants.5
Spending on sustainability
Nearly 60% of consumers say they are willing to spend more to make their trip more sustainable.6
Insights for hospitality marketers
As of the end of 2021, 71% of Amazon shoppers plan to travel in the next 12 months.7
81% of Amazon.com shoppers who intend to travel in the next 12 months shop on Amazon weekly.8
Food advertising is the number one most-interacted online ad category among consumers.9
Develop your skills through courses and certifications to deliver successful campaigns in the hospitality industry with Amazon Ads. Learn about the latest product innovations, Amazon insights, and advertising best practices.
Challenges facing hospitality brands
Preparing for uncertain needs
An increase in spontaneous travel means brands may want to consider preparing to reach consumers who will book trips with shorter lead times. Over one-quarter, 28%, of consumers are saying “yes” to more last-minute trips, and 25% are making no plans for the trip in favour of being spontaneous when they arrive to their destination.10
Communicating loyalty benefits
64% of Gen Z and 61% of millennial consumers participate in loyalty programs at one or two of the table-service restaurants they frequent, surveys show.11 Brands may want to consider reaching this generation of decision-makers through creative advertising that focuses on value and exclusive experiences.
Navigating fragmented channels
Consumers are increasingly more likely to book travel, dining and entertainment from their smartphones.12 70% of consumers use their phones to find fun things to do, 66% use their phones to research destinations, and 58% use their phones to plan accommodations.13 Brands may want to consider shifting their marketing strategy to increase visibility among mobile-first consumers.
Amazon Ads solutions
With Amazon DSP, brands can programmatically buy ads to reach new and existing audiences on and off Amazon. Our exclusive insights and shopping signals could help power hospitality brands to make more informed decisions that may drive growth.
Amazon’s Brand Innovation Lab can help hospitality brands stand out to audiences in various ways through innovative and tailored campaigns. Creative ads help capture audiences’ attentions and imaginations through a variety of placements, including homepage takeovers, Fire TV placements, customized destination pages, on-box advertising and multi-channel campaigns.
Viewers today are leaning into streaming services. With Amazon’s Streaming TV ads, hospitality brands can stay top of mind by showing up alongside audiences’ favourite movies, TV shows, news and live sports.
1 “Global Hospitality Market Report 2021: Market is Expected to Reach $5297.78 Billion in 2025 – Forecast to 2030,” Research and Markets, global, June 2021
2, 3 “Travel’s Theme for 2022? ‘Go Big’,” The New York Times, Feb. 2022
4 Capital IQ, Skift Research Data as of Nov. 2021
5 “Tracking the Return to Normal: Dining.” Morning Consult, Feb. 2022
6 Expedia Group Media Solutions + Skift, Oct. 2021
7 - 9 Kantar Amazon Audience Streaming Survey, Dec. 2021
10 “The 2021 Upgrade,” Hotels.com, Jan. 2021
11 “The Digital Divide Report: Minding The Loyalty Gap,” PYMNTS.com, Nov. 2021
12, 13 Ad Colony Travel Survey, July 2021