Industry marketing

Consumer electronics marketing

How can Amazon Advertising fit into your consumer electronics marketing strategy? Whether you’re driving brand awareness or bringing your products to new audiences, learn about the advertising solutions that we can offer your business, on and off Amazon.

Family comparing their car online to others

For consumer electronics, Amazon spans the entire customer journey, encompassing both online and offline touchpoints to help drive brand discovery, consideration and sales.

For high-consideration purchases within consumer electronics, such as TVs, laptops and premium smartphones, Amazon Advertising offers tools to help build brand awareness and drive sales.

How Amazon Advertising can help consumer electronics brands reach shoppers

Customers don’t have to shop for consumer electronics on Amazon in order for you to reach them. With more than 300 million worldwide active customer accounts, we’re able to reach shoppers at scale even if they don’t directly engage with the consumer electronics category on Amazon. Based on a custom survey by Kantar,1 Amazon can help you reach significant segments of consumer electronics buyers.

While 49% of smartphone purchases are made in-store, 83% of smartphone buyers conduct research online prior to purchasing. Amazon also helps shoppers discover new brands, as 64% of smartphone buyers discover a new brand or product on Amazon.

86% of laptop buyers conduct research online prior to purchase, but 37% still buy in-store. 63% of laptop buyers discovered a new brand or product on Amazon and tend to have a larger consideration set.

Amazon reaches TV purchasers, even though 60% of shoppers ultimately purchase in Store. TV buyers come to Amazon to compare prices and read reviews and recommendations.

Consumer electronics marketing examples

Woman standing by an Infiniti car on a rural road.

Case study

Find out how Casio promoted their new G-Shock smartwatches with the help of display and video ads.

Red KAMIQ SUV on bare hills landscape

Case study

Samsung hired Channel Bakers to build a Store to showcase their brand story. With Channel Bakers' help, Samsung saw a 19% month-over-month increase in sales in 2018.

Person purchasing something with a credit card by phone

Case study

Samsung reached 11 M UK customers and increased post-campaign sales by 29%, using a full-funnel strategy across Amazon, Alexa, Fire TV, Fire Tablet, IMDb and Amazon DSP.

Person purchasing something with a credit card by phone

Case study

Working with Labelium, printer specialists Lexmark provided positive customer experiences and reached new-to-brand customers using Sponsored Brands ads.

Create your consumer electronics marketing plan

Register to get started with your consumer electronics marketing strategy, or contact your Amazon Advertising account executive.

Consumer electronics advertising strategies

Brand advertising

Drive brand awareness through ad products such as Streaming TV ads, audio ads, and Amazon DSP with a focus on ads off Amazon or ads with link-out creative to your brand site.

Digital commerce enablement

Drive sales both on Amazon and offline through ad products such as video and display ads through the Amazon DSP with either a link-in or link-out creative.

Performance marketing

Drive on-Amazon sales through ad products such as Sponsored Display, Sponsored Products and Sponsored Brands.

Sources

1 Kantar, 2019, US.
2 Amazon quarterly earnings, Q1 2020. Active customer accounts represent accounts that have placed an order during the preceding 12-month period.