Industry marketing

Book publishing marketing

When it comes to book marketing, how can Amazon Ads fit into your strategy? Whether you’ve published one title or thousands, Amazon Ads offers unique solutions for book publishers (including Kindle Direct Publishing (KDP) publishers).

How readers discover and purchase books

Readers are increasingly discovering and purchasing books online. Fifty-one per cent of global surveyed book buyers are undecided on a title to buy when they start shopping, according to a recent Kantar study.1 Sixty percent of book buyers research online – on Amazon and other websites – before purchasing.2 For book publishers (including KDP publishers), it’s valuable to reach these customers along their path to purchase to help boost the visibility and sales of your titles.

How readers browse and find books on Amazon

Online book buying provides readers with a huge selection of titles and authors to choose from. Amazon Ads solutions can help you promote your titles to reach readers who are seeking books like yours – whether they ultimately purchase the book online or in a store.

Readers commonly browse Amazon for books

30% of global surveyed books buyers visit Amazon to research a book, even if they don’t end up purchasing from Amazon.3

Readers discover new books while shopping

65% of global surveyed buyers that visit Amazon discover a new title or author.4

Book advertising insights

76% of global surveyed book buyers who research a book on Amazon recall seeing an ad.5

62% of global surveyed book buyers who discover a title or author while shopping on Amazon go on to purchase that title or author, either on Amazon or elsewhere.6

55% of global surveyed book buyers who visited Amazon say Amazon provided information that made them feel confident in their purchase.7

How to increase visibility and drive sales with book advertising

With over 300+ million worldwide active customer accounts, Amazon is a place for readers to discover, purchase and read books.8 Amazon Ads offers book marketing solutions that can help you reach all different types of book buyers wherever they are in their purchasing journey, from awareness through to sale.

Sponsored Products

Maximize visibility of your titles with Sponsored Products, keyword- or product-targeted ads that appear on shopping results and detail pages. Available in all marketplaces for authors and publishers.

Sponsored Brands

Showcase a collection of your books with Sponsored Brands, keyword-targeted ads in prominent locations on shopping results pages. Available in all marketplaces for publishers, and in US, UK, Germany, France, Italy and Spain for KDP publishers with three or more eligible titles on your KDP bookshelf.

Lock-screen ads

Get your eBooks in front of customers when they use their Kindle e-readers and Fire tablets with interest-targeted lock-screen ads. Available in US.

Managed display services

Expand your reach and grow your business by reaching relevant audiences with managed display services. Available in all marketplaces for authors and publishers.

Featured book marketing resources

Gather insights from advertising reports to review your campaign performance and understand what book title and keyword mix helps reach your business goals.

Get tips on selecting the right keywords and building a strategy to help your titles appear in shopping results for the right readers.

– Marketing resources for publishers

Webinar

Get tips on using Sponsored Products, Sponsored Brands and Sponsored Display to advertise your books.

Guide

Learn about the simple, effective solutions from Amazon Ads that can help you reach new readers and drive book sales.

Case study

How Wiley effectively scaled their book marketing efforts with sponsored ads to produce an advertising cost of sales (ACOS) less than 8%.

– Marketing resources for KDP authors

Webinar

Learn about keyword targeting, optimizing bids and budgets, and more.

Course

Learn at your own pace about the available ad types and how to set up and analyze your campaigns for success.

Guide

Learn about the simple, effective solutions from Amazon Ads that can help you attract readers, build fans and sell books.

Case study

Riddle used sponsored ads to learn the audience appeal of his book within “sci-fi”, “thriller” and different sub-genres.

Sources

1 Amazon and Kantar books path to purchase study, March 2021
2 Amazon and Kantar books path to purchase study, March 2021
3 Amazon and Kantar books path to purchase study, March 2021
4 Amazon and Kantar books path to purchase study, March 2021
5 Amazon and Kantar books path to purchase study, March 2021
6 Amazon and Kantar books path to purchase study, March 2021
7 Amazon and Kantar books path to purchase study, March 2021
8 Active customer accounts represent accounts that have placed an order in the past 12 months.