Streamline campaign analysis with the new unified reporting experience from Amazon Ads

What launched?

We are introducing a unified reporting experience that streamlines and consolidates our reporting interfaces and applications across Amazon Ads. Available in open beta, this enables advertisers to filter and combine data across ad products, accounts, countries, and supply & targeting combinations through the report builder UI, reporting API, and Amazon Marketing Stream.

The new Reporting (Beta) landing page provides a list of report templates with pre-populated metrics and reporting dimensions to jump start your report building. You can also create a new report by clicking “Create report” and view all existing reports.

New Reporting landing page

The report builder UI offers an intuitive workflow, enabling you to filter your report by manager account, advertiser account, campaign, country, and ad product-level.

Reporting filters

You can customize your report by combining dimensions such as targeting, supply, technology, and geography, and select from the new standardized list of campaign metrics. We’ve simplified metric names and definitions across campaign types and ad formats for streamlined cross-channel reporting across your entire Amazon Ads investment.

You can also select a date range for your report with greater flexibility, extending back two weeks for hourly reporting, 15 months for daily or weekly reporting, or up to six years for monthly, yearly, or summary-grain reporting.

Customize columns and report period with the new report builder

Why is it important?

This consolidated reporting experience significantly reduces time spent on report generation from hours to minutes, enabling more efficient decision-making across Sponsored Ads and Multimedia Solutions with Amazon Ads. Advertisers can now access up to 15 months of daily and weekly-grain data and up to six years of monthly, yearly, and summary-grain data, enabling year-over-year analysis and reporting on seasonal trends. The flexible dimension combinations provide granular performance insights across Level of detail, Supply, Technology, and Geography categories, along with product-level and audience-level reporting options.

Where is the feature available?

• North America: United States, Canada, Mexico
• South America: Brazil
• Europe: Germany, Spain, France, Italy, United Kingdom, Belgium, Switzerland, Poland, Turkey, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
• Middle East: Saudi Arabia, United Arab Emirates, Israel, Egypt, Morocco, Bahrain, Kuwait
• Asia Pacific: Australia, India, Japan, China, New Zealand, Singapore

Who can use it?

• All advertisers worldwide who access Amazon Ads reporting via the Ads Console, reporting APIs or Amazon Marketing Stream can access the new, unified reporting experience. All self-service Amazon DSP accounts will be included upon launch, and managed service Amazon DSP accounts will become available in Q1 2026.

Where do I access it?

• Amazon Ads Console (UI)
• Reporting API
• Amazon Marketing Stream