Launch announcement
Twitch display inventory now available in Amazon DSP
14 December 2022
What’s launched?
Twitch display inventory is now available in the Amazon DSP for both managed service and self-service advertisers globally. Advertisers can incorporate Twitch into their web display campaigns as non-guaranteed open auction inventory.
Advertisers will have access to Twitch's Stream Display and Standard Display inventory. Twitch Stream Display are 728 x 90 ad creative units that run directly below the Twitch video player and Standard Display are 728 x 90 and 300 x 250 units that serve across Twitch’s browse pages.
Why is it important?
Twitch display ads in Amazon DSP can help provide novel, incremental reach to first-party Amazon audiences. This unique inventory increases options for greater programmatic supply within Amazon DSP for advertisers. Twitch display provides advertisers with new highly visible yet non-interruptive formats to connect with the Twitch community.
Where is the feature available?
- North America: United States
Who can use it?
- Self-service
- Managed-service
Where do I access it?
- Amazon DSP