Launch announcement

Streaming service conversion signals are now in Amazon Marketing Cloud

22 August 2022

What launched?

Advertisers with Prime Video Channels or streaming TV apps in the Amazon Appstore can now measure how ads are driving conversions using newly added ad-attributed conversion signals in Amazon Marketing Cloud (AMC).

These ad-attributed conversion signals include:

  • Trial sign-ups, subscriptions and content purchases on advertisers Prime Video Channel
  • Downloads of advertisers streaming TV app on Amazon Appstore as well as in-app trial sign-ups, subscriptions and content purchases

Associated instructional queries are also published to provide query instructions and templates to help users begin related analysis.

Why is it important?

Previously, advertisers with streaming services could only analyze ad-attributed downloads of their apps in the Amazon Appstore in AMC. This launch created signals on more types of conversion, including trial sign-ups, subscriptions, and content purchases available in AMC, empowering advertisers to perform more custom analyses, such as:

  • Comparing performance of different campaigns in driving conversions
  • Evaluating subscribers’ path to subscription across media and devices
  • Assessing audience segments and attributes of paying subscribers

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: Saudi Arabia, United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Registered Amazon Marketing Cloud users with Prime Video Channels or Streaming TV apps on Amazon Appstore

Where do I access it?

  • AMC UI