Launch announcement

Sponsored Display video creative now supports contextual targeting to better showcase products and brands

20 December 2022

What’s launched?

We are expanding Sponsored Display’s creative offering with video capabilities for campaigns using contextual targeting. Video creatives empower advertisers to showcase their products and brand through immersive storytelling (e.g. tutorials, demos, unboxing and testimonials). Advertisers using Sponsored Display contextual targeting and audiences will be able to build awareness and consideration of their products and brand, wherever they spend time using a video ad format.

Example video ad on offsite web pages

video ad on offsite web page

Example video ad on Amazon

414 x 283

414 x 283

300 x 250

300 x 250

970 x 250

970 x 250

Why is it important?

Similar to campaigns using the audiences strategy, advertisers using contextual targeting can now choose to customize creatives using a headline and logo, image or video through Sponsored Display’s self-service display solution that helps grow their business with Amazon. The new video creative capability supports videos up to 45 seconds so advertisers can better tell their stories to customers, helping them understand the product and brand with more engaging content.

If you have insights on creative that helps drive traffic or engagement, you can use that creative for your Amazon Ads campaigns. Ads will link directly to your product detail pages, so audiences can learn more about your product and consider purchasing.

For full technical details, please see our Sponsored Display documentation in the advanced tool centre, including the updated documentation on video creatives.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan, Singapore

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API
You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback