Sponsored Display expands to Australia and the Netherlands

27 May 2021

What launched?

We’ve expanded Sponsored Display product targeting to Australia and the Netherlands.

Why is it important?

Vendors and registered sellers in Australia and the Netherlands now have access to Sponsored Display product targeting, allowing them to reach customers on specific product or category detail pages on Amazon. In addition, you will be able to add up to 10,000 products to a campaign and benefit from “retail awareness”, meaning campaigns will pause if, for example, your products sell out quickly due to a promotion or a deal. This means you won’t waste marketing spend on ads that cannot lead to an order.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
  • Middle East: United Arab Emirates
  • Asia Pacific: Japan, India, Australia

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Advertising API