Launch announcement

Sponsored Display is now available for advertisers in Poland

20 December 2022

What’s launched?

Sponsored Display contextual targeting and audiences is now available to advertisers in Poland (PL).

Why is it important?

Vendors and registered sellers in Poland now have access to Sponsored Display, helping them reach relevant audiences throughout their shopping and entertainment journeys with self-service, programmatic display ads that can be created in just a few clicks. Sponsored Display audiences allows you to use Amazon’s rich shopping and streaming signals to help grow your business. Contextual targeting can be used in conjunction with Sponsored Display audiences. Use contextual targeting to help generate detail page traffic, and then Sponsored Display audiences to reengage audiences and help secure missed sales opportunities or further cultivate brand loyalty.

Advertisers can add up to 10,000 products to a campaign and benefit from retail awareness so that marketing campaigns will pause if products go out of stock. Advertisers using Sponsored Display can also customize their creatives by adding a headline, logo or lifestyle image. Users can choose many combinations of assets while creating or editing their creatives to help audiences discover brands and products.

Where is the feature available?

  • Europe: Poland

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?