Sponsored Display expands Custom Bid Optimizations

31 August 2021

What launched?

We’ve expanded our bidding controls for Sponsored Display campaigns; now advertisers and registered sellers in CA, DE, FR, ES, IT, IN, JP, the UAE, the UK and the US can select “Optimize for Viewable Impressions” to help create product awareness. When selecting this optimization, advertisers can express their bids for a viewable impression with vCPM charging and access Click + View attribution for metrics such as ROAS to help understand the value of their awareness efforts.

Why is it important?

Audience discovery through Sponsored Display product targeting and Sponsored Display audiences enabled advertisers to use broad targeting to introduce their products to new, yet relevant audiences while still driving performance to help grow their business. Now, “Optimize for viewable impressions” helps these advertisers extend reach, value the efforts of their awareness campaigns with Click + View attribution, and pay for this value using vCPM charging. Regardless of targeting strategy, ads with this bid optimization may only be served on Amazon, and Sponsored Display reporting helps these advertisers optimize campaigns and learn more about addressable audiences.

Where is the feature available?

  • North America: United States, Canada
  • Europe: Germany, Spain, France, Italy, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Japan, India

Who can use it?

  • Vendors
  • Registered Sellers

Where do I access it?

  • Advertising console