Sponsored Display bid recommendations expands to additional regions

26 May 2022

What’s launched?

We’ve expanded suggested bids for Sponsored Display to AU, IN, MX and NL. These recommendations will now be provided for Sponsored Display views remarketing and product targeting campaigns within the ad console and API for those new regions in addition to the existing regions of CA, DE, ES, FR, IT, JP, UAE, UK and US. These suggested bids will be added by default in the ad console.

Bid recommendations in the Amazon Ads console

Bid recommendations in the Amazon Ads console

Why is it important?

Bid recommendations help remove the guesswork when selecting a bid. Now, when you create any CPC-based or vCPM-based Sponsored Display campaigns with product targeting (products, similar products, and category) or views remarketing in AU, IN, MX or NL, you’ll receive machine learning powered bid recommendations. These recommendations are presented as a suggested bid and a bid range, and both are calculated by analyzing a group of winning bids for recent, similar ads within your category. Suggested bid and bid range update daily, based on the increase or decrease in competing bids and ads in each auction. If you’re unsure which bid to start with, we recommend advertisers select the suggested bid. This is the bid that our algorithms suggest will most likely help deliver impressions for an ad similar to yours.

Where is the feature available?

  • North America: Mexico
  • Europe: Netherlands
  • Asia Pacific: Australia, India

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API