Sponsored Display launches ad groups for vendors in the advertising console

21 February 2022

What’s launched?

With this launch, vendors and sellers can create ad groups to better organize and manage Sponsored Display campaigns in the advertising console.

Why is it important?

Advertisers can use ad groups to organize their ads based on brand, product, category, price range or other classifications like theme or targeting strategy.

Ad groups support for vendors and sellers are also available in the Amazon Ads API. For full technical details, please see our updated Sponsored Display documentation in the Advanced Tool Centre.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Amazon Ads Console
  • Amazon Ads API