Sponsored Brands video expands to AU, CA and MX

13 January 2021

What launched?

Sponsored Brands video is now available to vendors and sellers registered in Amazon Brand Registry in AU, CA and MX, in addition to DE, ES, FR, IN, IT, JP, the UK and the US.

Why is it important?

Use Sponsored Brands video to stand out on desktop and mobile shopping pages, helping customers discover your brand and products as they shop on Amazon. Ads are keyword targeted, cost-per-click and link customers directly to the product detail page where they can learn more and purchase. “Video” is a new ad format you can choose when building your Sponsored Brands campaign.



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Vendors
  • Sellers
  • Channel

  • Advertising console
  • Amazon Ads API