Sponsored ads and Stores launches in Turkey

7 March 2022

What’s launched?

Sponsored Products, Sponsored Brands and Stores are available to use on Amazon.com.tr. Whether you’re interested in introducing your brand to new customer, scaling a new product launch or increasing visibility for deals, sponsored ads can help support your business goals.

Broaden your reach in Turkey with Amazon Ads

In 2020, 42% of small business owners in Turkey have added more content to their websites, with 30% increasing their digital presence budgets in the past 20 months.1-2 Help your brand and products stand out with shoppers on Amazon.com.tr.

Take advantage of Amazon Ads’ self-service tools to reach shoppers when they are looking for products just like yours, or tell your brand story by engaging with them through a Store! This is an opportunity to create a positive impression with shoppers in Turkey, through customized imagery and videos, and help grow your reach in a country where more than 67% of shoppers make online purchases.3

Here’s an overview of the self-service suite of advertising solutions.

Get started with Sponsored Products

  • Sponsored Products is a great place to begin advertising. In just a few minutes, you can launch a campaign that could boost your sales, making your product more visible. When shoppers are looking for a product like yours on Amazon.com.tr, Sponsored Products ads can appear in their shopping results and on product pages.
  • If you are expanding your Sponsored Products campaigns to Turkey, you can leverage the automated features, including automatic targeting, dynamic bidding and suggested bids. In just a few clicks, you can widen your reach in a new market.

Build your brand on Amazon with Sponsored Brands

  • Sponsored Brands can help generate awareness and consideration for your business in Turkey.
  • These customizable ads feature your brand and multiple products. You can also include your brand logo and custom headline copy. When clicked, Sponsored Brands ads direct shoppers to a custom landing page or a Store.
  • Sponsored Brands placements can appear on shopping results and product detail pages, giving you the ability to advertise on prominent top-of-shopping results.

Enhance the shopping experience with Stores

  • Set up your Store on Amazon.com.tr. Stores are self-service branded destinations on Amazon that you can create at no cost, which can inspire, educate and help customers discover your brand and product selection.
  • Make your brand stand-out. Tell your brand story, showcase your products in a creative way or simply present your complete product portfolio.

Let’s get started

If it is the first time you are using sponsored ads, register for an advertising account.

If you are a seller who has advertised before and you want to expand beyond the marketplaces you currently advertise in, first set up a listing on Amazon.com.tr, and then create a Sponsored Products or Sponsored Brands campaign in Turkey.

And if you’re interested in finding out more about advertising internationally:

1 eMarketer, Small-Business Owners in Select Countries Who Added More Content to Th..., 2020
2 eMarketer, Have Small-Business Owners in Select Countries Changed the Budget Allo..., 2020
3 JP Morgan, 2020 e-commerce Payments Trends Report: Turkey, 2020

Where is the feature available?

  • Europe: Turkey

Who can use it?

  • Vendors
  • Sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API