New sponsored ads daily budgeting policy and options
9 May 2023
We have updated our daily budgeting policy for Sponsored Products, Sponsored Brands and Sponsored Display, allowing you to spend up to 100% more than the average daily budget on any given day.
Set your average daily budget increase using the Settings tab within the console.
Why is it important?
This update enables you to benefit from high traffic days by using budgets from previous days when your spend is below your daily budget. The daily budget amount is averaged over the course of a month.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg, Turkey,
- Middle East: Israel, Egypt, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
- Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore
Who and where can it be accessed?
- This feature is available and the and policy change is effective worldwide for sponsored ads.
You only need to complete this session if your launch is [API + Console] or [API]
You can also choose to set the additional spend from leftover amounts to 25% or 100% for all your campaigns using the Settings page in console or the average daily budget settings API.
Visit our Support Centre to learn more.