Search term impression rank and share downloadable report

30 October 2020

What launched?

You can now understand how your Sponsored Brands campaigns compare to other advertisers with the search term impression report, now available in the report centre.

Why is it important?

This report helps you understand how your campaigns perform compared to other advertisers in relation to ad impressions. The report shows account-wide ad impression count for each search term, how this compares to other advertisers and the overall percentage of ad impressions that you receive compared to other advertisers over a selected time period.



North America
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South America
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Middle East
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Asia Pacific
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  • Vendors
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  • Channel

  • Amazon Ads API
  • Advertising console